Fiat Changing Business Environment Marketing Essay

Fiat Changing Business Environment Marketing Essay ABSTRACT This report focus on the FIAT group and analysis of its external business environment. It outlines the companys background in terms of its history and product services, with major strategic milestones and key competitors. The operations in some of the tools used for the external analysis are the pestel and porters. As a result, strategic directions are proposed that will assist the FIAT group in sustaining and developing a successful performance in order to keep and improve its market positions globally. This report is also concluded of list of recommendation for the FIAT group. CONTENTS 1 ABSTRACT 2. INTRODUCTION 2.1 INTERNAL ENVIRONMNET 2.2 EXTERNAL ENVIRONMENT 3. MICRO-ENVIRONMENT KEY COMPETITORS CUSTOMERS SUPPLIERS PUBLIC PRODUCT AND SERVICES 4. MACRO-ENVIRONMENT POLITICAL INFLUENCE ECONOMIC INFLUENCE SOCIAL INFLUENCE TECHNOLOGICAL INFLUENCE ENVIRONMENTAL INFLUENCE LEGAL INFLUENCE 5. COMPANY BACKGROUND MISSION AND VISION STATEMENT OF FIAT GROUP HISTORY 6. SWOT ANALYSIS 7. RECOMENDATION 8. CONCLUSION 9. REFERNCES 2. INTRODUCTION: Business Strategy is seen as one of the most important areas within Fiat group. It can also be defined as per Johnson Scholes and Whittington (2008, p.3) as the direction and scope of an organisation over the long term, which achieves advantage in a changing environment through its configuration of resources and competences with the aim of fulfilling stakeholders expectations. As can be seen, strategy is a complex field and inevitably connected to Fiat companies success or failure. Thus it is vital for the organisation to constantly evaluate and adapt its strategy in order to be successful (Grant 2005 p.7) External and Internal Strategic Analysis of Fiat Group: This part focuses on fiats performance by analysing both the external and internal environment of the company. External environmental forces refer to the macro-environment, the industry or sector, and the competitors that affect an organisation (Johnson, Scholes and Whittington, 2008). Equally important as the external environmental scanning is the analysis of a companys internal environment to identify its strength and weaknesses (Hunger and Wheelen, 2009).This is also referred to as strategic capability which is defined as the resources and competence of an organisation needed for it to survive and prosper (Johnson. Scholes and Whittington 2008, p.95) for this analysis, the focus is on the car industry in the UK market in general, and the small car sector in particular Business environment encompasses all those factors that affect a companys operations, and includes customers, competitors, stakeholders, suppliers, industry trends, regulations, other government activities, social and economic factors and technological developments. (Business dictionary, 2010). Basically business environment is segregated in between two categories Internal environment External environment 2.1 Internal Environment: There are various components which particularly change the behaviour of employees. Events, Conditions and  factors  within an organization are few of them.  Their  activities  and  choices are under influence. Factors that are frequently considered part of the internal environment include the  organizations  mission statement,  leadership  styles, and its  organizational culture. Internal factor which occur inside the company are management, manpower, row material, machine, money. 2.2 External Environment: EXTERNAL ENVIRONMENT is factor essentially outside the control of organizational members. Conditions, trends, and forces are few enlisted factors. External environmental scans are conducted in operations to identify and analyse important factors in the external environment. This analysis is often a critical aspect in all business or strategic plans. External environment are classified into two major parts: 1. Micro-environment 2. Macro-environment MICRO-ENVIRONMENT: KEY COMPETITIONERS: Fiats key competitors are the French companies Renault and PSA Peugeot Citroen, and the German Volkswagen AG (Hoovers, 2010). Volkswagen (VW) is Europes number one carmaker with an annual production of more than six million car, trucks, and vans. The company operates in 153 countries and aim at position itself as the global economic and environmental leader among automobile manufacturers (Volkswagen Group, 2010) PSA Peugeot Citroen is present in 160 countries, and is currently focusing on its development in high-potential markets such as China, Latin America and Russia. On 2009 the company produced more than 3 million vehicles (Peugeot Citroen, 2010). Renault is present in 118 countries in sold more than 2 million vehicles in 2009 (Renault, 2010). Main competitors in UK are Ford and Toyota. CUSTOMERS: Customers play an important role in business environment. They are the key monitors on whose basis an organisation acts upon. They are the relation in between different business enterprises who purchase the services and products to their satisfaction (Collin English dictionary, HarperCollins Publishers 1991, 1994, 1998, 2000) SUPPLIERS:   Affiliations with the companies that supply your business with goods and services,(Grant, Scholes 2007). As a growing company, Fiat group focus on one of their factor of suppliers: price. And price is considered important when you are selecting suppliers to assist you as you grow your business. A cleric service which act as a substitute providing goods and raw materials available to achieve the need of demand proposed by the company. PUBLIC: Public are the targeted market components or individual who persuades interest in the business or the products and services. They capitalise shares in market. They may be directly or indirectly active to open market (Collins Thesaurus of the English Language   Complete and Unabridged 2nd Edition. 2002). PRODUCTS AND SERVICES: The Fiat Group is subdivided in different business units (automobiles representing the biggest business unit according to worldwide revenues (Fiat Group, 2010). The Automobile business unit produces and sells cars globally under the Fiat, Alfa Romeo, Lancia, Fiat professional (light commercial vehicles) and Abarth brands. Additionally, Mascerati and Ferrari are also part of the Fiat Group (Fiat Group, 2010). MACRO-ENVIRONMENT: PESTEL Analysis The macro-environment can be determined by using the PESTEL analysis. The PESTEL framework is an analysis tool that outlines factors affecting the companys strategy, and allows the identification of key drivers of change (Johnson, Schnson, and Whittington, 2008). Political influences: Government regulation: the UK and the EU have the strictest regulation concerning emissions. Issues with emissions are highly volatile; as if the manufacturer does not abide by the standards it will translate into higher running cost for the customers and likely to discourage them from buying. Economic Influences: Recession resulted in increased unemployment and lower purchasing power of customers. Increased interest rates in bank loans for consumers. Rising prices of raw material, especially for steel (Star, 2010). Rising fuel prices. Social influences: Change in consumers buying pattern due to the recession: customers of more aware of the struggling car market and strive for better deals (e.g. Fiat 500 is priced with a high premium above the industry average for such a car). Small car image and partly bad reputation of brand name. Technological Influences: Innovative technology deriving from the Japanese and German car market. Rapid, high-quality inventions and developments from competitors, especially from key players like BMW , Volkswagen , Mercedes, etc Eclectic-car (e.g. from Renault- Nissan) are not produced by Fiat yet. Environmental Influences: Environmental awareness of customers coupled with tough government regulations construct a tough market for Fiat, as all main competitors aim at producing eco-friendly cars with low of CO2. The peak oil scenario will affect the whole automotive industry, as oil is a finite resource. Legal Influences: EU competition laws. Although Fiat is known as a producer of eco-friendly cars ( Automobiles Review 2010) tougher car emission laws could lead to increased production costs of cars. 5. COMPANY BACKGROUND: FIAT is a word wide operating Italian automobile manufacturer, engine manufacturer, financial and industrial group based in Turin in the Piedmont region. All though the FIAT group is present in many countries around the globe, its market position is especially strong in Europe and Latin America. EUROPE: Leading automaker in EU. Faced sales decrease in 2008 due to economic environment. Current market shares in UK is 4.02% USA: Moderate market shares in US (until) recent alliance with Chrysler last year and Canada market. These two markets are currently considered as the biggest auto market in the whole world. ASIA: No significant market establishment of Fiat in this market. Some key players in this market are Suzuki and Tata motors. The Asian market is also an emerging market and is untapped market for Fiat. LATIN AMERICA: Exceptional high sales in Latin America specially Brazil. Fiat market share in Brazil is 25.5% as of may 2010. (Auto trends, 2010; fiat 2010; European motors news, 2010) 5.1 MISSION AND VISION STATEMENT OF FIAT GROUP: FIATs mission statement says: FIAT| is an automotive-focused industrial group and design and manufactures automobiles, trucks, wheel loaders, excavators, telehandlers, tractors and combine harvesters. In terms of its vision, the FIAT group, states Innovation has an important place among the FIAT groups core values and beliefs. Because the only way to meet the challenges of the future is to be innovative; innovative in everywhere and in every way. FIATs aim is to strike the balance in experience, creative and technology (FIAT group 2010). 5.2. HISTORY The FIAT group (Fabbrica Italiana Automobili Torino), establishment in the year 1899 was one of the founders of the European Automobile Industry. It was developed under leadership of Giovanni Agnelli and made a successful presence in the Italian market as well as the international market. The FIAT group is now managed by Serigo Marchionne, who is the CEO presently. The Agnelli Family still controls FIAT by owning 30% of the shares for the FIAT group. Right from the start, the company had a strong propensity for the international expansion and innovation. The company expanded outside Italy in 1908 when FIAT Automobile Co. was founded in the United States. In the meantime, Fiat also expanded to new sectors. In 1958 production started growing enormously and Fiat set up new manufacturing plants aboard. In the 1990s the company escalated its expansion into international markets to cope with crisis, and achieved over 60% of its turnover outside Italy. Because of aggression competition, Fiat concentrated on developing markets and was prompted as an innovation brand at affordable prices. Today Fiats products are sold in more than 190 countries around the world (Fiat, 2010). Although the Fait Group engaged in many sectors, it redefined its core business area in 2003 by again focusing on the traditional automotive sector. As a consequence, certain business no longer considered strategic such as the Aviation and Insurance Sectors were sol d (CSR Globe, 2010). The company returned to their first mission: to produce attractive, stylish cars with improved quality and exciting engines, accessible, focusing on a continuous overhaul of its products, on technological research and constructive relationship with the customer (Fiat, 2010). In terms of its revenues and trading profit, the Fiat group is currently facing some severe decline as shown in figure 3. Revenues declined from almost 60 million down to 50 million Euros in 2009, and trading profit even declined to less than one third compared to 2008 (Fiat Group, 2010). SWOT ANALYSIS: A SWOT analysis explores the relationship between the between the environmental influences and the strategic capabilities of an organisation when compared with its competitors. (Johnson, Scholes and Whittington, 2008, p.118). With the help of the SWOT Analysis tool, it is possible to identify the strategic fit between the organisations internal and external capabilities and accordingly determining alternative strategies. By doing a SWOT analysis for the FIAT group, the companys strengths, opportunities, weakness and threats can be outlined. SWOT Analysis for Fiat Strength: With a brand name established over a decade, Fiat is known for its strong hold in the small cars segments and excellence engine technology. It also enjoys a huge brand portfolio including Ferrari, Mascerati, Alfa Romeo and Lancia (Fiat UK, 2010). According to the SMMT data survey, the UK market has shifted towards the small cars recently (SMMT UK, 2010). Fiat has the potential of producing innovative products, which has been the companys driving force since the very beginning. Fiat is the only automaker offering highly fuel-efficient cars and has the lowest CO2 emissions in Europe at 127.8g/km (Automobile Review, 2010) compared to the key players. Thus, Fiat is an organisation highly committed to environment sustainability and making a difference. Fiat stands 8th in the ethical ranking in the automotive industry, which pushes the brand image and reputation (CSR International 2010). WEAKNESS: Fiats main focus on small cars segment only has been the reason for its low market share in UK/Europe. As an approach to increase their sales, Toyota is focusing on building consumer confidence. Whereas Fiat focuses on new innovations and introduction of technology, but to an extent it fails to consider what their customers expect. Opportunities: The Asian economy still has a lot of untapped potential, which FIAT can look into. Recent alliance with Chrysler who has appointed 130 dealers in US to represent FIAT is a good opportunity for the Fiat brand to market itself (Just Auto, 2010). Due to Fiats innovative technologies, there is an opportunity for it to tap other markets as well as develop new market segments. Threats: Toyota and Ford remain two of the strong competitors for Fiat. With Toyota launching at least 18 new models in the European market 2009, it poses a major threat to Fiats market share. Toyota currently has a market share of approximately 5.01% in the Uk( Mad UK, 2010). The recession has reduced the purchasing power of the customers in the last couple of years, which has resulted in a drop in demand for new cars. Recommendation: After conducting the different environmental analysis for fiat group, it is now possible to recommend strategic options available to the company. In general, it is recommended for the Fiat group to follow which adapt differentiation and low price relative to competitors. This combination will help the company the gaining a strong competitive advantage. Fiat could move towards a low cost focus strategy in the emerging Asian markets. At the same time it can further tap the US market. This will also increase Fiats market share globally. By applying the hybrid strategy, the Fiat group is also able to capture the untapped Asian market with its cost and fuel efficient cars like Punto, 500C, Grande Punto, Linea etc. By focusing on improving its market share, Fiat will be able to gain economies of sale by cost savings. This is turn will provide resources to finance its RD sector, which will give way for new highly efficient products for the markets, thus generating higher margins which will again increase Fiats market share. Fiat could also move towards offering low cost cars to its customers by expanding in the emerging Asian markets. It may also be recommended to tap the US market (untapped). It should expand its activities in RD (Research and Development). The above strategies will help the Fiat group increase its market share not only in the UK but globally. It will also increase its economics of scale. Recommendation can also be given for the strategic development of particular products in the UK market. The GE-McKinsey Matrix for the Fiat Automobile Group in the UK, and its application to the strategy guidelines based on the directional policy matrix, also allow for the recommendation of future strategies. As a result of this analysis, the following strategies can be recommended: For the Fiat 500, product investment and growth are required because the market is growing and if the business unit continues to invest in the market, it should see itself sustaining its growth. For the Fit Bravo, selective growth would be useful, as this would allow Fiat to be more focused on the needs of the market. For the Fiat multipla, the harvest /divest path can be recommended, as this would allow Fiat to keep their existing market share and diversify in due course. CONCLUSION: This report focused on the Fiat Group and its current performance. An external and internal environmental analysis was conducted critically, which allowed for the recommendation to Fiat. Based on the various strategic analyses done in this report, it can be suggested that the Fiat Group needs to adopt new strategies for the future. If the above mentioned recommendation combined and implemented successfully, they will not only help to sustain and improve the companys business performance, but also improve its market position compared to key competitors in the automotive industry. With the rapid changes in technology and innovations, it is important for the Fiat group to be customer focused.

Research Paper on Polio

This papers is the short sum-up on the virus Polio and how WHO and GPEI are working towards doing the universe infantile paralysis free. This besides includes on the Epidemiology and History on PolioTable of Contentss Etiology of Diseases Epidemiology History and Time period development Ecological / Evolution theoretical account or political economic system theoretical account Medical and Social Awareness to forestall disease Contribution by Medical Anthropological into development Decision Plants CitedEtiology of DiseasesPolio virus began with Ancient Egyptian and so it was found among many people throughout the universe. It would be hard to state where it originated or where was it origin. However we can state its root are merely present in 4 states by 2014 and out universe will be Polio Free universe. Cause of infantile paralysis can be different that from HIV, infantile paralysis is caused due to usage of contaminated H2O and nutrient. Besides the major spread of this disease is caused because of the contaminated stool. Peoples were before really easy on utilizing disgusting nutrient or imbibe any H2O. Besides this virus is extremely contagious and this dispersed rapidly among people to people. This virus affects the cardinal nervous system therefore doing the victim paralyzed [ 1 ] .EpidemiologyPolio has cause many job through the universe. Many kids suffered from major palsy and their life became disabled. Doctors and Research workers had being their work on 1930 and they focused on taking infantile paralysis from the universe. They began proving vaccinum and therefore became successful. It was in 1988, the World Health Organization took and inaugural and adopted an attack to eliminate polio worldwide. It formed a group called Global Polio Eradication Initiative ( GPEI ) , who was funded by Bill and Melinda Gates Foundation [ 2 ] . Globally every state took active portion in the GPEI plan. They created consciousness among people for the demand of the vaccinum. WHO of many portion started this enterprise, by 1988 where an estimated figure of victim were 350,000 in about 215 counties is brought down to merely 4 states to 406 instances in 2013 [ 3 ] . This is great betterment for the life of people. It is believed that 10 million people walking today would hold been paralysis if this remedy was non found, along with that the figure of child decease would hold been 1.5 million.History and Time period developmentIt is believed that first polio intelligence was made cognizant at Rutland Country, Vermont, United States of America in 1894. There was a physician who noticed palsy among people. He besides noted that infantile paralysis could be caused without or with palsy. He besides said â€Å"The component of contagium does non come in into the etiology either. I find but a individual case in which more than one member of a household had the disease, and as it normally occurred in households of more than one kid and as no attempts were made at isolation, it is really certain that it was non-contagious.† [ 4 ] —Charles Caverly, MD, Infantile Paralysis in Vermont There were some 132 instances reported, most of them were lasting palsy. Besides in this image you can see a kid with left leg being paralyzed [ 5 ] . This was consequence of infantile paralysis. Besides the Doctor discovered in 1905 that this disease is contagious and therefore can be caused with approaching in contact with another individual. But it is besides believed that Polio was present manner before the 19th century. We know that Egyptian were the first one to care on rock. Peoples have found one rock where the individual is shown palsy on his leg [ 6 ] . Since beginning of 19th century, there has been great incident go oning and many research worker and physician have examined palsy instances bespeaking it being resulted from infantile paralysis [ 7 ] . It is calculated that more than 2000 people died in lone New York City in 1916 because of infantile paralysis. This became a major concern for people. It is estimated that 2.5 billion or more kids have been the victim of this diseases by 1988. Way back in 1930 & A ; 1950 the work for the Vacancies had began and the physicians started doing vacancies which can bring around this diseases. It is therefore estimated that by 2006 merely 4 states had the presence of infantile paralysis. And accurate and program run are taking topographic point to make consciousness and therefore the mission to take infantile paralysis is about to be fulfilled. United States of America was the first state who was successful in eliminating infantile paralysis virus wholly 1994 [ 8 ] .Ecological / Evolution theoretical account or political economic system theoretical accountWe all know when it comes to the political subdivision, our leaders can travel to any extend in order to acquire the ballots. The Tuskegee institute was opened and founded by the March of dimes during the epoch of 1941. The centre was originally establishing for the infantile paralysis subsisters and politicians have played really large function in it. Franklin Roosevelt had founded this rehabilitation in the 1920, before he became president and he said by himself that this rehabilitation centre will merely let Whites people. Segregation at warm spring in province of Georgia became a beginning of political concern when Roosevelt foremost ran for the president for the reelection in the 1936. Roosevelt Franklin used warm spring as his chief topographic point or you can as hi s personal retreat centre, people who were against him in that country were discontinue with the attention of infantile paralysis that was provided by the rehabilitation centre. Particularly inkinesss were the most who were affected by this act. But there were rumours about the president that he was besides affected by this disease called the infantile paralysis in which he was addicted to the drugs and sexually impotent and needed heterosexual jacket all the clip. On the other manus President Roosevelt merely wants to derive more ballots. In order to note the Democratic Party, while the Republicans were claiming that Democratic Party isn’t prominent to the inkinesss.Medical and Social Awareness to forestall disease Medical and Science have worked truly difficult to do this possible. WHO with aid of Bill and Melinda Gates Foundation have created many positive runs to take the infantile paralysis. Even many states like India have Polio Sunday where the kids are given free vaccinum of infantile paralysis. This manner educating people helps them to understand the demand of working and contending difficult to take this virus else their life would be hard.Contribution by Medical Anthropological into developmentMedical Anthropological is cardinal thing into any research. For infantile paralysis it had helped really greatly. Early on in 1930, physicians had found the vaccinum for the disease nevertheless it was non so effectual, in fact it had some side effects [ 9 ] . The best vaccinum is which has no side consequence to human organic structure and it does the work for the intent. Hence physicians started happening more inside informations about what is the disease and how is it dispersed. So larning about worlds and they analysing the form of the life manner is a portion of Medical Anthropology. With this they infact found there are three types of infantile paralysis virus. The most unsafe wild virus is Virus B. And with this survey merely they could happen the right vaccinum for the remedy of the disease. Besides the contagious diseases nature of the disease is consequence of this survey merely. Medical Anthropological therefore has ever greatly helped to the development of the vaccinum and it has besides helped the scientific discipline in many ways. Without understanding the forms of the life manner of people it really hard to reason on what could hold really caused the disease and therefore happening the remedy for it.DecisionPolio was really dangerousdiseases. Many people have suffered due to this disease. We should be greatly grateful to World Health Organization and their enterprise on GPEI, which has lessening the per centum of infantile paralysis to 99 % . Soon it will fall in the list of disease like Small Pox who happening is zero in universes.Plants Cited( 1916, 6 17 ) . Retrieved April 20, 2014, from New York City Polio Epidemic: hypertext transfer protocol: //www.historyofvaccines.org/content/timelines/polio First U.S. Polio Epidemic. ( n.d. ) . Retrieved April 20, 2014, from hypertext transfer protocol: //www.historyofvaccines.org/content/timelines/polio History of infantile paralysis. ( n.d. ) . Retrieved April 20, 2014, from hypertext transfer protocol: //www.polioeradication.org/Polioandprevention/Historyofpolio.aspx History of Polio. ( n.d. ) . Retrieved April 20, 2014, from hypertext transfer protocol: //www.historyofvaccines.org/content/timelines/polio Poliomyelitis. ( n.d. ) . Retrieved April 27, 2014, from hypertext transfer protocol: //chealth.canoe.ca/condition_info_details.asp? disease_id=314 Poliomyelitis. ( n.d. ) . Retrieved April 21, 2014, from hypertext transfer protocol: //www.who.int/mediacentre/factsheets/fs114/en/ Anthropology Research Paper on Polio – AmandeepRakkar

A public policy research paper on contemporary issues

A contemporary issue is one which is distinctively modern in style, one which is current, ongoing, present or present-day in nature.A policy on the other hand according to the context of contemporary is a program of actions adopted by person, government, the set of principles which govern the program.In the modern times in the USA, when the issue of contemporary matter is talked about, the mind is automatically pointed toward the vices in the society, those actions or habits which are vexing and considered as socially unacceptable by civilized people. Reason, prudence and common sense will highlight these issues which are in fact very rampant and prevalent in the society today.When such a debate is instituted, that is â€Å"public policy on contemporary issues†, several matters must be concurrently held in the mind for an effective and efficient outcome to be obtained.Having answered by definition our key terms, the next question that we should ourselves is the symptoms that a contemporary issue exists  and whether it is anti-societal codes, what  its causes are, the diagnosis available  and the solutions that are les  costly but effective which can be implemented within a short time to tackle the problem.I want to take the issues of drug abuse, drug trafficking and manufacturing. Colombia is an infamous country well known for its cocoa. This plant which is used to produce cocaine has in fact led to a serious drug abuse problem in the society because both the young, the old even children seen to take it as the order of the day.Drugs are the roots of all evils committed in the society, they hamper upright reasoning and instead of the mind taking control of the body, in fact the body takes control. Drugs have many negative effects on users ranging from incurable minor diseases to permanent mental retardation. It is drugs according to the Federal Bureau of Investigation of the Unites States that contribute to major crimes in the USA. The following a re some of those contemporary issues propagated by drugs:Larceny theft Burglary Motor vehicle theft Robbery Forcible rape Murder Kidnappings Domestic violence Organized crimes School drop out ProstitutionE. G. White in her book Christian Health is very sentimental and dispassionate about how many people have indulged in drug abuse as if it is the normal order of things. She says;â€Å"Many Christians have taken the use of drugs as petty, they cannot however go through their daily chores without a dose of these drugs yet they don’t see the seriousness of their problem. They cannot think on their own, that substance has benumbed their senses and they are left as wrecks in this indulgence†.I am going to take this topic more from a Christian perspective since Colombia is Christian state with more than 96% of its population being Roman Catholics.In 1980, the amount of cocaine exported amounted to half the total export of Colombia. See how serious the problem is. The New Yor k Times in its column on the amazing truths reported this as a world wonder. How can an illegal substance such as this be exported to such a magnitude yet there is a government to curb it? The question was where was the government when all this happened?

Basketball Skills Essay - 921 Words

Andrew Lorentz Prof Berkhof PE 141 Basketball Skills 10/14/09 Basketball Skills Reflective Assessment Essay Basketball Skills was a great physical education class because I got to improve my overall basketball skills and learn some exact specifics about the sport I love to play the most. I’ve been playing basketball since I was very young and will continue to throughout my life. I have quite a few strengths while playing basketball. One is that I am a skilled ball handler. Anyone who knows anything about basketball will tell you that in order for your team to win, you need to have that one guy or girl that can handle the ball, also called the point guard. I’ve played point guard ever since elementary school†¦show more content†¦Playing basketball many days of the week could vary as far as how much time you specifically spend. You might not want your routine to be the same all the time. Type is simply doing different activities while playing basketball. In order to be a great ball player you need to be sharp in more aspects than just being able to shoot well. For instance, you could run sprints the length of the court or practice shooting from various spots around the arch. Shooting free throws becomes muscle memory with practice. Type refers to practicing different types of skills in basketball. I will continue to keep basketball in my life even though I no longer play competitively like in high school. It’s hard to stop playing a sport you’ve been playing all your life that you love to play and watch. Every winter, my high school puts on an alumni basketball tournament on one weekend. It’s a lot of fun to play with my high school friends again and play against some of the old alums of the high school that I don’t know of. Basketball to me is more than just the game itself. You can learn a lot of life lessons playing basketball, such as how to work as a team. I also love playing outside in my driveway at home. 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