An Analysis of an Article in the Big Issue called Sun Vampires Essay

The Big Issue is published to aid the homeless, seeking to raise money for people who are in this situation. The Big Issue is only sold by vendors, homeless themselves, on the streets of all our major cities and towns. The ‘target group’ for sales is seen to those who might be sympathetic to the dilemma of the homeless, to those who are fortunate themselves to have homes and jobs, who take an interest in society as a whole rather than just themselves as individuals, who are also aware of the current issues. The readers are to be relatively prosperous, also young rather than middle-aged. The young readers have most probably heard of the Bros (a teen pop duo of the late 80’s) and also Peter Andre (popular at the time of publication, but hardly an enduring household name). The reader might be in the position of being able to spend 399 a year on a suntanning course. The reader is more likely to respond to the style of writing that uses current colloquial or jargon exp ressions â€Å"And let’s face it†, â€Å"one hell of a habit† and â€Å"fork out† than a style that they regard as being posh and old-fashioned. The message is though a horrific one but by using the generally speaking, light-hearted tone. Then there is no worry in frightening the reader, but if the your to frighten the casual reader and the reader were to associate this emotion with The Big Issue. For then the reader might never but another a copy again, therefore defeating the whole purpose of what is published for. The writer exclaims to the reader that sunbeds are dangerous and those who uses them are stupid and vain. The suppliers of the habit are abusive. The message is serious but the tone is generally light-hearted. The mood does change though, the evidence supplied by Jane Horwood is unwelcoming, and that provided by a medical expert is inflexible. The purpose of a headline is to attract the attention of a casual browser. Here the writer uses paradox. The reader is attracted firstly by the use of the word â€Å"vampires†, because our enjoyment of horror stories. The idea of the vampires being associated with sun, which is means death to them. The reader becomes eye-catchingly incongruous; curiosity is aroused so the reader wants to read on. â€Å"Desperate for a sun fix† straight away makes us think of a drug addiction, the gravity which is reinforced by the sinister implications of â€Å"coffins†, both images are very different but are powerful images. Then by a newly-coined image, â€Å"tanorexics†, this is a pun. However a pun is usually used humorously, as a joke, which associates two images. In this case this pun might make the reader have mixed emotions. By using the really amusing though, to associate what is usually regarded as a pastime with the desperately psychological problem of anorexia. The illustration is made to seen very unprofessional, but it does catch the browsers attention. The simultaneous associations with the coffins and cooked meat work. The writer forces the readers to place themselves in the situation, by using the repletion of â€Å"you† and â€Å"you’re†. The article seeks to mock the sunbed. The opening uses ridiculous pictures â€Å"plastic cocoon†, â€Å"weird blue light†. The idea of the users being profoundly stupid, by mad suggestions. â€Å"Have you been abducted by aliens for experimental tests?† In the second paragraph the tone is unbreakable by another equally ridiculous picture. â€Å"Walking raisins† implying that the sun has similar effects on human skin as it has on grapes. The writer soon does become rather serous, after making sure that our interests has been attracted by other means. Suddenly suntanning become dangerous. Most people are aware of the dangers of smoking, so the bluntness of â€Å"It’s like smoking† hits hard. The scenario of losing an infant as a result of suntanning is distressing. There are no jokes in this section. â€Å"Religiously† and â€Å"Confesses† which underlines the importance of the issue for the writer. We all know the adverts on television in which ‘scientists’ in white coats are used to impress upon us the wonderful properties of toothpastes or headache cures. We naturally believe what we are told by experts. So Doctor Bishop is brought into the argument and a consultant dermatologist. We do not comprehend the jargon doctor’s use, but we always impressed by their specific language. We may not know what a UVB or UVA rays are and what they do not us. However most of us are inclined to believe what those who do know tell us about them. It is interesting that the writer is afraid perhaps of loosing their audience by using too many expressions that the general public do not understand, but the writer does give us some layman’s explanation, as in the case of collagen and of elastin. Industries are commercial enterprises by mean of which people make money. We tend to see them in a big scale like ‘the music industry’. Where the profit motive is of the smallest significance, aren’t referred to as industries. The obvious implication of describing sun-tanning as industry is that its practitioners are only interested in profiting from their clients’ gullibility. Earlier we asked to feel sympathetic towards Jane Horwood suffering and were asked to understand that for her taking that wise decision, to end her habit. On the other hand Victoria Williams seems childish and selfish â€Å"I wanted that heat and warmth on my body†. In the final paragraph the writer completely ridicules the ideas of suntanning. â€Å"Who says tanning isn’t trendy?† is, perhaps, another dig aimed at the people of the media, especially those who are advertising the industry. â€Å"Secretive† implies that those who carry on suntanning are aware of the dangers. â€Å"It seemed his rugged outdoor tan was indoor variety† accusing the ex political leader of using sunbeds to give a false impression of his life to the public. â€Å"It make you look wealthier, like you can afford regular holidays† seems false and unfashionably materialistic set against own background. â€Å"Essex Man† is a term of abuse- it reminds us of sub-human species associated with a particular 1980’s stereotype, the selfish individual concerned only with himself and what he can get his hands on. This is a very cleverly written piece, in which the writer has matched their tone to their readership without compromising the sincerity and, ultimately, the intensity of their feeling. This however can’t be coincidence. â€Å"Barking,† Echoes the phrase, â€Å"barking mad† and leave s in doubt how the writer feels about â€Å"tanorexics†. It can refer back to the â€Å"Essex Man† There no attempt at fairness in this piece, there is no balance of opinions, so asking the reader to draw their conclusions. The writer does have a point to make and scarcely attempts that there might be together points of view. Counter argument, when they appear, tend to be ridiculed, We probably haven’t learned anything new about suntanning, perhaps little in those who indulger in it, but the pieces might be considered as being amusing.

Catcher in the Rye Symbolism

The Dangers of Isolation in The Catcher in the Rye It is normal to want to get away from all of the problems of the world, but it is not normal to want to be completely isolated from people. Holden wanted to have no human contact what so ever, and that is not normal. Throughout the book Holden expresses a rebellious attitude toward the world, and this rebellious attitude comes from his infatuation with being alone. He isolates himself from the world because he has not yet found himself and is searching. Holden feels that he must find himself alone with no one else's help. Holden expresses his rebellious side when he gets kicked out of school, again. Holden doesn't like school because he doesn't like doing activities that he loses patience for and sees no point in doing them. Holden also is rebellious in the way that he smokes and drinks when he is a minor. He is an excessive smoker and turns to alcohol to suppress his feelings of depression, which are signs of alcoholism. This behavior is not unheard of, but is rare for a 16-year-old to become an alcoholic. From this rebellious attitude Holden becomes isolated from those around him. His first act of isolation with a combination of rebellion is when Holden doesn't go to the game in the beginning of the book. Everyone was going to be there and he doesn't want to be like everyone else. Getting kicked out of school is another example of him rebelling and the cause of it being isolation. After he leaves Pency, Holden meets up with an old friend of his, Sally. After hanging out with her for awhile Holden asks her if she wants to run away with him. From this we learn that he has a desire to get away from the world. From this quote that Holden said we can tell how much he wants to run away, â€Å"I thought what I'd do was, I'd pretend I was one of those deaf-mutes. That way I wouldn't have to have any god dam stupid useless conversations with anybody. If anybody wanted to tell me something, they'd have to write it on a piece of paper and shove it over to me. They'd get bored as hell doing that after awhile, and then I'd be through with having conversations for the rest of my life†(p 198). Upon being kicked out of school, Holden decides to go on a little vacation. In this short period of time Holden goes through many tribulations. To get from place to place Holden takes taxicabs. During these rides Holden asks the cab drivers if they know where the ducks go when the pond freezes over. The reactions from the cab drivers are different each time, but his recurring concern about the ducks seems to be symbolic of Holden's desire for purpose and direction. While he is by himself, Holden doesn't stay in one place for very long. He didn't know where to go next just like he didn't know where his life was going. During his time by himself, Holden imagines becoming a deaf-mute and running away. Holden wants to use his imagination to feel more connected to the world and his emotions. He does this because in his fantasy world he can control what happens and in real life he wanted to do the same. Towards the end of the book, Holden loses more and more of his sense of reality. If he had stayed on this path he would have lost all sense of reality. All of these feelings that Holden had were each the cause of themselves. He kept going around in a destructive and unproductive cycle, which would be hard to break. In the end of the book, Holden didn't ride the merry-go-round because he wanted to break that cycle. He wanted to be there for his sister and see her grow up. He wanted to be a part of life, and the world. In order to do that he would need some help, and the mental hospital was the perfect place for the kind of help Holden needed.

Luxury Watches

Marketing 48-Hour Report: The Jewelry Industry – Luxury Watches Section 2 – Group Number 7 Group Members: 250556161 250517768 250572192 250568255 250582064 Executive Summary Rolex is currently facing a problem in their brand positioning in the U. S. luxury watch market. In the years following the 2008 recession, Rolex’s competitors Breitling and Omega have outpaced them in market share growth. This report aims to analyze the reasons behind this decline and to provide a recommendation for Rolex to reaffirm position as the market leader.Our industry analysis shows that despite suffering from the sales decline during the recession, the luxury watch market   has regained a growth rate of 7% after 2010. The intense competition within the industry and increasing usage of mobile phones for timekeeping have transformed consumers’ preferences for watches. The target market of the luxury watch market consists of affluent males with higher education   and active lifestyle.They perceive luxury wristwatches as a piece of craftsmanship that represent their identity and socioeconomic status. The competitor analysis depicts that in the luxury watch market, although Rolex has established its reputable image as the market leader, it has not achieved effective marketing strategies and not adapted to consumers’ needs and desires. In contrast, Omega has responded to changes in consumers’ preferences and Breitling has evolved its core brand image to capture more market share.Our short term recommendations for Rolex revolve around addressing the current, known consumer shift to mechanical watches, as well as fixing realigning their marketing to be forward facing with thetowards the 35-44 age category of a decade ago, but to the 35-44 category of today. This involves pushing their current Daytona line as well as finding a fresh new brand ambassador such as Orlando Bloom. In the long term, Rolex needs to connect to the younger consumer segm ent and fix their current image of being a dated or grandfatherly watch.They also need to react faster to market trends and leverage their position as the industry leader to set trends instead of remaining passive in the market. We recommend they start a Rolex membership club and to start hosting exclusive events targeting the affluent young male crowd to build their future customer base. Intro This report analyzes the luxury wristwatch segment of the jewelry industry in the U. S. , specifically the brand positioning of Rolex as compared to the their competitors Omega and Breitling.In recent years Rolex has not kept pace with other companies in the luxury watch industry in terms of trends, image and ultimately market share. Omega’s market share has been trending upwards worldwide (World Watch Report, 2012) and Breitling in particular has just finished a co-branding campaign that positioned them in closer competition with Rolex in the U. S. and increased market share by an imp ressive 8% (World Watch Report, 2012).By analyzing the jewelry industry, target segment, direct competition, and the strengths and weaknesses in Rolex’s company and brand, this report provides recommendations for Rolex that will help to reposition the brand to recapture market share in the U. S. luxury wristwatch market. Industry: Most jewelry sold in the U. S. is imported (â€Å"Jewelry Retail†. 2011), and the luxury wristwatch segment is dominated by Swiss watchmakers. The Swatch Group, owners of Omega, are the largest and only public Swiss watch company.They compete alongside a multitude of strong private companies. The market leaders in this luxury category are Rolex, Omega and Cartier and combine for a (global) market share of 41% (World Watch Report, 2012). The performance of the jewelry industry, comprised of diamond jewelry and loose diamonds (45%), watches (13%), gold jewelry (10%), and colored gemstone jewelry (8%), is strongly correlated to the performance o f the economy (INSEAD report, footnote jewelry industry beta = 1. 8). Jewelry sales are also highly seasonal, with the majority of sales happening the the fourth quarter leading up to Christmas (â€Å"Jewelry Retail†. 2011),). The 2008 recession and subsequent lack of consumer confidence led to an almost 14% sales decline in the industry from 2008-2010. This in turn impacted the distribution channels of many foreign watch brands in the U. S. , as many of the smaller jewellery boutique watch specialists they relied on went out of business.As the watch brands themselves survived the recession, mainly through surging sales in China, they have started to take advantage of their relative strength by opening their own brand specific stores in the United States. Having assumed the position of both wholesaler and retailer, they will have more image control and higher margins on their own products. In 2011, the economy improved and affluent consumers of luxury jewelry regained their c onfidence and once again began spending their money. This increase in demand has since tapered off in 2012, but growth is still expected to continue (Exhibit 1).The luxury wristwatch segment of the jewelry industry is projected to grow at a rate of 7% per year (Watches in the US, 2012), which is the higher than the general wristwatch industry growth of 4% (Watches in the US, 2012)) and once again, slightly higher than the jewelry industry average growth of 6% (Jewlerry in the US, 2012). Competition within the industry is the primary driver of innovation and change. As the industry is extremely mature and the products lack a patentable attribute that can define them, brands mainly compete on design, quality, and brand image.Furthermore, mobile phones with clock features, which have saturated 96% of the American market, have reduced the timekeeping importance of the wristwatch. Thus consumers are shifting towards purchasing watches strictly as luxury items or to make a fashion stateme nt. Ultimately, luxury watchmakers must handle their brands with care, or risk losing to a more consistent competitor. Target Segment: With many similarities between luxury watch brands, target market selection is paramount. In addition, brands must choose a market segment that they can grow with. Though 50% of all affluent consumers in the U.S. are aged 35-44 and 45-54, from a brand equity perspective it would not make sense to start marketing to just the older segment because this is the stage where the brand should already have a relationship with the consumer (Affluent Consumer, 2009) Therefore, by primarily targeting the 35-44 year old demographic, luxury watch brands are able to establish awareness and recognition that can build to a relationship that will last with that consumer as they age. Additionally, by selecting a male demographic, watchmakers gain access to the majority of the affluent population.Thus, the common target segment between Rolex, Omega and Breitling are af fluent males age 35-44 with an above average income and a high socio-economic status. This segment is worth $316. 25 million or approximately 13. 75% of the luxury watch market (Affluent Consumer, 2009). For the complete breakdown of this segment value, refer to Exhibit 2. The approximate income of this affluent target segment is $75,000 or greater, and can be correlated to the education attained and occupation held by a majority of this segment (Affluent Consumer, 2009).Prevalent occupations include managers, architects/engineers/social scientists, and sales representatives, requiring at minimum a college level education (Watch and Clocks, 2006). As luxury watches carry price tags of $1000 or more, a sizable salary is a critical characteristic of this target segment as larger salaries account more disposable income for luxury goods (Watch and Clocks, 2006). Interests of this target segment include active lifestyles in refined athletics such as golf, tennis, yachting, equestrianism as well as exploration (http://www. rolex. om/) This target segment is highly concerned with status and is driven largely by fashion and association with a luxury brand. In fact, 53% of this segment considers designer labels as defining a luxury purchase (PPT). This not only illustrates this segment’s savvy awareness of luxury products, but also illustrates the likeliness of these consumers desiring symbols of wealth. According to WWD, the needs, wants and desires of men purchasing luxury watches are becoming increasingly focused on technicality and functionality of the timepiece, in addition to its specific brand.The â€Å"fashionable consumer† trend focusing solely on designer labels seems to be at the end of its lifecycle. The marketing by luxury watch brands has resulted in more educated customers today who know that a designer brand name does not necessarily mean a quality watch. This segment is in the process of shifting into the connoisseur category, as the cust omer perception of a fashionable watch is shifting towards qualities such as artistry and craftsmanship, having handmade mechanical movements, and having a classic or timeless design. Men in this target segment want to be seen as collectors of watches.They justify high price purchases as â€Å"seeking a safe haven in high-quality watches†; as an investment in precious metals that â€Å"appreciate in value instantly†(Diderich, 2011), rather than a squander of money. This segment also views luxury watches as a representation of their identity needs in striving for high self-esteem. As one luxury watch dealer commented: â€Å" you can drive a Ferrari, but you can’t drive it into a board meeting†(Spitznagel, 2012) This drives these consumers to reach the ‘response’ and ultimately a long standing ‘relationship’ stage of the brand equity pyramid for their luxury brand of choice.In considering the buying decision process, this segment r ecognizes status and high self-esteem as needs satisfied through purchasing luxury timepieces. Following this recognition, the information search process commences. As â€Å"credibility and expertise had the greatest impact on respondent purchase intention†(Gautschi,2005), consumers in this segment seek professional advice from sales associates at retail end-points in order to evaluate alternatives. Following the purchase decision, availability of epair services for example, is also valued as consistent high-quality service throughout the long-standing relationship with the brand would exceed expectations and further strengthen and foster positive post-purchase behaviors and feelings. Competitive Analysis: Although there are at least 40 global brands in the luxury watch segment, the largest and most impressive competitors, with the largest American market shares, are Swiss. Three direct competitors in the Swiss luxury watch market are Rolex, Omega and Breitling.Due to the sim ilar pricing of these three brands, the consumer in the target segment must often distinguish and select one of these competitors. Rolex U. S. A. , Inc. Rolex has positioned itself as the exclusive luxury watch brand for those with a high socioeconomic status that offers a classic and prestigious watch which validates their hard work and accomplishments. Rolex is the best known luxury watch brand and holds the largest share of the US market at 29. 3% (FOOTNOTE THIS CALC).This is a result of their reputation as the first wristwatch to be certified with Class A precision (Liebeskind,2004) and because they have historically limited their yearly production despite high demand. To maintain consistency between the target segment and the messages of Rolex’s advertisements, 75% of their brand ambassadors are 35 years of age or older (Gautschi, 2005). These endorsements portray individuals who have achieved success as a result of hard work and dedication. The attributes of their ambas sadors are willfulness, determination, self-control and the ability to excel beyond average performance.This resonates with the reality and desires of the consumers who view a Rolex wristwatch as the prize; something one gets as validation for their accomplishments. As it has been shown that 60-70% of individuals who regularly follow golf are also those able to afford a luxury watch (Gautschi, 2005), Rolex has built strong associations with the game of golf, sponsoring players, such as Tiger Woods, and tour events. Furthermore, the association with golf ambassadors portray success and determination in the context of a gentleman’s â€Å"refined† sport.Rolex is rated as the most desirable brand and has spent $47 million on advertising to maintain this standing (Thompson, 2012) . Despite making the largest advertising expenditure in the industry, Rolex’s market share growth rate in America has declined from 5% in 2010-2011 to 2% in 2011-2012 (World Watch Report, 20 12). This is compared to consistent growth from Omega and an explosive emergence in the U. S. market by Breitling. Although Rolex has not targeted a different age group, a new wave of 35-44 year olds have come into focus.With needs far different from that of the former group, Rolex has done little to address these new needs, wants and desires. Omega Omega has positioned itself as a sophisticated luxury watch brand focused on reliability and craftsmanship that offers those with a high socioeconomic status a trendy, modern and technically superior watch. As of 2011, Omega holds 14. 6% of the U. S luxury watch market-share and attempts to be seen as a more fashionable and more modern brand than that of Rolex (World Watch Report, 2012). The company’s marketing is heavily focused on associations with other well known brands, people and organizations.Although they target much the same audience as Rolex, Omega differentiates themselves through their brand image. The company emphasiz es the dependability of their watches through the association of the brand with the NASA space program, and as the longest standing official timekeeper of the Olympic Games. Both of those organizations require precision and reliability of the highest standard, while being seen as trustworthy by these organizations resonates with Omega’s consumers. Recently, the brand has responded to changes in consumer preferences by emphasizing the technicality and sophistication of their watches as well.Association with NASA has also been key in this regard, and their brand has enjoyed a significant competitive advantage through an endorsement by Neil Armstrong as being the first watch used on the moon. Furthermore, horologist George Daniel, inventor of the co-axial escapement, a revolutionary watch mechanism, became yet another brand ambassador and further differentiated Omega from its competitors in terms of technicality and sophistication. Omega also strives to target a different psycho graphic than Rolex. The majority of Omega’s ambassadors are younger males, and their key attributes encompass suaveness, sophistication and hedonism.For example, the Omega has a long-standing association with the James Bond enterprise, as both Pierce Brosnan and Daniel Craig have been ambassadors for the brand. Further differentiation can be illustrated in looking and the various advertisements Omega produces compared to those of Rolex and Breitling. For example, while both companies have produced athletic advertisements, Rolex emphasizes the difficulty and eventual achievement, while Omega illustrates the pleasure derived of particular undertakings (Exhibit 3). BreitlingBreitling has positioned itself as a luxury timekeeping instrument brand for those with a high socioeconomic status and offers professional chronographs focusing on precision and high performance that dare men to live like navigators, aviators, and adventurers. Breitling commands 10% of the U. S. luxury watch market in 2011, ranked fourth behind Rolex, Omega and Cartier. What is remarkable about Breitling is that they have only recently moved into this position, having increased their share of consumer interest by 8% from 2010 to 2011 (World Watch Report, 2011).This increase can largely be credited to significant advertising spending in 2010. Second only to Rolex for spending, the campaign worked to build brand awareness, and was coordinated with the launch of Breitling’s first branded boutique. (Media scan, & http://search. proquest. com/docview/820311288). Broadly, Breitling’s core brand emphasizes professionalism with their media image and product design. Originally intended as a brand for aviation instruments on private and commercial planes, the association to technicality is driven home in their slogan: â€Å"Instruments for professionals† (http://www. reitling. com). As professionals typically use nothing less than the best tools to do their jobs, Breitlingâ €™s watches are almost inextricably associated with masterful craftsmanship. This is predominantly reflected in the product design of their flagship models, which are significantly different from the flagship models by Rolex and Omega (Exhibit 4). Breitling’s most notable ambassador is actor John Travolta, who is well known for his private hobby of owning and flying planes (travolta. com).He is a familiar household name, and so helps consumers to relate to the brand, as well as maintaining consistent brand associations with the concept of aviation. Although Breitling has dominated the niche market of affluent males whose interests and/or aspirations encompass aviation and aircraft, Breitling has expanded its brand beyond this niche category and into the larger and more general exclusive luxury segment. More recently, Breitling has begun to evolve its core brand image of strictly instrumental aviation timepieces to navigational watches capable of multiple functions.Specifi cally, Breitling has begun to position themselves within disciplines such as sailing, space exploration, underwater diving and most recently, motorsports (luxury watches overview). Most notably, they are partnered with ultra-premium car manufacturer Bentley Motors through the co-branded ‘Breitling for Bentley Motors’ product line, which has been the most visible shift in Breitling’s marketing in the last 10 years (Exhibit 5). This captured the prestige and exclusivity portrayed by Bentley, transferring these aspects into a luxurious and fashionable timepiece, while maintaining Breitling intricacy (Exhibit 6).Breitling’s rapid growth in market share in just a single year can be largely credited to two factors. First, changes in market trends and perceptual shifts of consumers desiring watches of a more technical nature (refer to target segment analysis) have given Breitling an advantage over competitors who are continuing to simply rely on their brand name to drive recognition and ultimately sales. As consumers become more educated, they begin to see the value of a well made, functional and intricate wristwatch rather than one simply bearing a well known name.This market shift is to Breitling’s advantage, as their value proposition has always been offering intricate and technical watches. Secondly, Breitling has not been passive in their brand promotion, having increased their exposure through advertising expenditures that improved brand equity. It is Breitling’s consistency that helps consumers to not only become â€Å"aware† of the brand, but go through the steps of building their own unique relationship with it as well. These two factors have resulted in the 8% growth of Breitling in the luxury watch segment, causing the company to advance upon its competitors Rolex and Omega.

Ethics Framework Research Paper Example | Topics and Well Written Essays - 750 words

Ethics Framework - Research Paper Example In organizations, six sigma refers to the process of measuring quality, which works to beat perfection. This model aims at eliminating defects since it is a data-driven and a methodology on its own. Additionally, the model aims at achieving the organization’s initiatives using its tools and processes. These organizational initiatives include reduction of scrap and costs, an improvement on quality production, and reduction in market duration and cycle durations. Six Sigma has three main components that help to achieve the organizational initiatives. These include goals of Six Sigma quality, tools of six sigma, and processes of six-sigma model. Despite being part of Six Sigma components, quality is the least important component in this model. This is because most organizations focus on costs and schedules of the organization since their objective is to obtain the bottom line. This shows that Six Sigma is just one of the possible focuses. In most cases, each product has defects. However, each defect is a good opportunity for the organization. At this point, an organization can lay strategies to eliminate such defects in the future. This will enhance ethics of the organization since quality is achieved. On the other hand, six-sigma influences the already available tools. Since Six Sigma tools is another component of Six Sigma model, organizations have not been utilizing these tools to the fullest. Six Sigma focuses on getting these tools and putting them into action to achieve the set targets. Some of the six-sigma tools include means of analysis, variance analysis, confidence interval, contingency table among others. Organizations must integrate on these tools to make six-sigma an effective model (Ferrell, Fraedrich , and Ferrell, 2013). The third component of six-sigma is the processes. This includes putting the six-sigma tools into other frames so as to diversify the importance. Six-sigma model does not focus on learning how to use the tools only but incl udes applying them into necessary sequences to achieve better results.

Education Assault on Indian Children Essay Example | Topics and Well Written Essays - 250 words

Education Assault on Indian Children - Essay Example The educational assault on Indian children came in the form of off-reservation boarding schools, which aimed to totally cut off the Indian youth from what colonials thought as the â€Å"contaminating† influences of their Indian culture (Calloway, 2012, p.426). To ensure the success of these boarding schools, attendance was â€Å"mandatory,† and parents who did not send their children to these schools were punished by not receiving their rations and annuities (Calloway, 2012, p.426). The policies in these schools advocated military-style discipline and teaching. Standing Bear, a Lakota, remembered the discomfort of wearing Western clothing and enduring monotonous routines that taught habits and values that fit the American ideas of social norms (Calloway, 2012, p.428). Loneliness and sicknesses prevailed in these schools, where some Indian youths committed suicide, while the youngest ones succumbed to illnesses (Calloway, 2012, pp.429-430). Furthermore, Indian boys and g irls were prepared for their future low-skilled jobs, where boys learned vocational skills and girls learned domestic duties (Calloway, 2012, p.426). Moreover, the teachers taught the Indian youth about American patriotism, racial inferiority of the Indians, and a history where Indians had little to no role in its making (Calloway, 2012, p.426). â€Å"Sioux School Experiences† talked about the resistance of the Indians against assimilation (Calloway, 2012, p.457). Plenty Horses killed a white man and justified it because of his loneliness and his Indian identity (Calloway, 2012, p.457). He showed his rage against unjust Indian policies through his murder, which was a single incident compared to the repeated murders of Indians across centuries. Standing Bear and Red Bird adopted American language and ways, but remained Indian. They fought for Indian rights and equality throughout their lives through writing and publicly

How Is Indigenous History and the Current Situation of Indidenous Essay

How Is Indigenous History and the Current Situation of Indidenous Peoples in Victoria Presented at the Melbourne Museum's Bunjil - Essay Example At present, there are six such exhibitions, of which four permanent and two temporary. If you ckeck them out you will find that they deal with a great variety of subjects: history, legislation, rituals and ceremonies, art. The Aborigines have a very troubled history behind them and they still have unsolved issues that do not allow them to fully move forward and face the new times. Throughout time they passed on their artistry, they taught their children their stormy history, they fought for the recognition of their wrights and, generally, they remembered everything that was ever theirs, including the lands they "lost" to the sea, during the Holocene (15,000 to 10,000 years ago). (Singh et al., 2001, p.22) That may be so because for the Aborigines land also provided spiritual strength. (Singh et al., 2001, p.32) Indeed, a people which remembers and preserves its past so vividly deserves to be presented to the large public, because it is the recognition of this public that will help it move on into the future, while at the same time trying to hold on to the past, as well. The Aborigines and their early history Although none of the six exhibitions focuses on the early history of the Aborigines, a minimal knowledge of it could benefit anyone willing to visit the Indigenous exhibitions. ... With only a few carnivorous predators present, the settlers flourished. Some of them lived in a nomadic style, moving for access to water, food and resources. Where they could, the Aborigines made semipermanent dwellings, moving out only during the annual wet season. Very few of them lived by the sea and struggled to make out a living in permanent villages. We know that they used to burn the land in order to renew it, thus being also safe from major fires that appeared naturally in the dry season. It can be said that the Aborigines did not have the conditions to settle down properly and build cities, like other ancients peoples. Generally speaking, for a city to exist you must have a specific social class system, a geographical division into sections with administrative/ military functions, a religious space of some sort. (Levy, 2008, p.8) The Stolen Generations Between 1910-1970 around 100,000 Indigenous children were forcibly removed from their families. (Singh et al., 2001, p.26) According to the laws of the time, Indigenous children could be removed from anywhere and at any time, without a court order, as the parents had no legal rights to the children. The purpose appears to have been to take the children, teach them to live like the whites and then turn them into domestics or labourers for the whites. In 1995 there began an inquiry into these matters, which was finalised in May 1997 with schocking results. (Singh et al., 2001, p.26) The report published stories of sexual abuses and excessive physical punishment. Sources say about the stolen children that "Despite claims that it was for their own good, they were not better educated, nor more likely to be employed and not receiving significantly higher incomes than people who were raised in their

Interpersonal, Group, and Organizational Communication Skills Assignment

Interpersonal, Group, and Organizational Communication Skills Assessment - Assignment Example Interpersonal, Group, and Organizational Communication Skills Assessment My spoken language skills are average. By average, it is meant that both verbal and non-verbal forms of communication are used. Listening is one of my strengths. Am able to absorb and process information given. I am usually relaxed, silent, check for non-verbal features, and avoid distractions. My relationship skills are normally based on the person I am communicating with. As for my peers, I relate with them casually and am usually at ease. For elder persons, respect is paramount and I give them the appropriate attention required. Overall, my interpersonal communication skills are better than good as they allow me to communicate appropriately in face to face communications. It is vital that all persons within a group focus on the processes through which duties are completed, while ensuring that the atmosphere within the group is just right to accomplish the duties. Being a group member requires that one is equipped with various group communication skills. My overall group communication skills include ability to describe my ideas, listen keenly, convey feelings in an appropriate way which does not threaten other group members, trigger conversations within the group and sense the attitude of other group members. There are characteristics that would describe me as a group member. One is that am respectful of other group members. When I communicate, I ensure that my opinion is communicated in a manner that respects other group members.

Causes and Cures of College dropouts Essay Example | Topics and Well Written Essays - 1250 words

Causes and Cures of College dropouts - Essay Example They make umpteen numbers of visits to campuses, spend long hours preparing for standardized tests, and prepare well-knit admission essays that leave no chance for rejection. After all these efforts, it these students leave the colleges they have long been trying to reach, one can easily identify that the reason lies not in the attitude or interest of the students, but in some other factors that result in the loss of interest. In my opinion, there are various factors which are economic, cultural, and social in nature. The economic factors Many scholars have acknowledged the fact that lack of funds or financial burden still remains as the first and foremost reason behind college dropout. The main reason behind this issue is the lack of long term vision in students. They prepare their funds well in advance, but only sufficient for the first semester or the first year. Such students soon face financial crisis and start looking for part-time jobs or grants. Most of them get frustrated so on and eventually decide to give up their studies. However, though not ultimate, there are various solutions that students can try before reaching the decision to quit. First of all, they can try to get a job in the college, for example, a position in library or canteen. This will enable them to give adequate attention to their studies. In addition, by improving their communication with other students and professors, they can come to know about the financial resources other such students depend on. Along with this, they might be able to find out possibilities of grants and scholarships. However, if someone believes that financial crisis is the only economic problem, it is too early to reach such a conclusion. There is certainly a category of students who believe that money making is, in no way, connected to education. According to the proponents of this class of thought, the founder of Microsoft, Bill Gates, was a Harvard dropout. The list is long; the cofounder of Oracle, Larry Ell ison, and the inventor of frozen French Fry, John Simplot, to mention but few. In addition, it is pointed out that professional education has nothing to do with professions like journalism, software engineering, and stock trading. So, it cannot be termed irrational if someone claims that ‘on-the-job’ experience at that age is much better than the highly expensive ‘university experience’. Social and psychological factors For many students, the transition from school to college is a difficult task. It involves forgetting the old friends and making new contacts, staying away from family and friends, and being totally responsible for ones own time, money, and performance. In fact, studies have shown that some students find the college life totally different from what they expected. They may not get the kind of close attention they used to enjoy at school. In addition, as the study at college is totally different from that at school, there may be a decline in th e scores they get. In addition, for those who move from a rural setting to a city, getting familiar with the lifestyle of city and college is a tough task. While some students take these challenges positively, some may not be able to cope up with the situation, and decide to stop. For those who are not used to staying away from family, homesickness and isolation are two important factors that make them take the wrong decision. However, not all are so homesick that they cannot adjust coming to an urban setting.

From job interview to promoting a business how effective is marketing Dissertation

From job interview to promoting a business how effective is marketing yourself - Dissertation Example In both situations there are certain things that are important to do. I would like to study how effectively marketing yourself works in both situations. 2. Focus for the Study My research topic is the importance of marketing yourself in a job interview or in promoting a business. One of the first things that people say when you are reading books on this topic is that everyone should become a networker both online and offline. Tara Hunt, author of the book, The Whuffie Factor, states that online networking is essential to gaining more business or to find a job. She explains that "whuffie is the residual outcome-the currency of your reputation" (4). She goes on to say that you can build it or ruin it based on what you do in the community and what people think about you. This is one way to look at marketing yourself because you are putting yourself or your business into the public eye and you want to make sure that people see you in the best light. John Milton Fogg adds more focus to th is discussion because he tells people through a story, that networking is about building relationships. If you build solid relationships by helping others, they will in turn help you. Networking seems to be the most effective way of marketing yourself. ... The new way of networking is to know what someone needs and let them know your skills and abilities and how you can help their company (74). This method seems to be very important because you have to know your own skills and abilities before you can tell someone else about them. Networking is not the only aspect of marketing yourself. Jim Kukral states that people must understand they must think "out of the box" when marketing a business. This means that people must become very creative and find ways of marketing that others have not found (62). In other words, this will set them apart from others in their field. He continues that successful business people understand that they must get someone to react to something they do in order for them to pay attention (65). In other words, if you are opening for a job interview or creating a business, you have to do something different to get people to pay attention. Personality place a large part in marketing yourself because some people have stronger personalities than others. Paul Tieger and Barbara Barron-Tieger suggest that by understanding your own personality type, you can make better decisions about a job or a business and how it will work with your personality. Marketing yourself through your personality does have validity because people seem to hire people they like who can do their job. The Home Shopping channel is one example of how businesses market themselves in this arena. They have to do something different in order to set themselves apart from the other types of businesses like them in order for people to want to buy their product. Susan Berson, a lawyer specializing in finance, states that marketing is important to business because it helps people find current clients who can later provide

Ethical Dilemmas in Organizational Communication Essay

Ethical Dilemmas in Organizational Communication - Essay Example However, the ethical dilemmas profoundly and dramatically affect the brand image of the enterprises and corporations due to increased awareness concerning these social issues amongst the general population of the world (Garber, 2008). An individual may encounter the ethical dilemmas in personal lives as well as in the professional or the business world. As an example about the ethical dilemma, I am a newly appointed personal director in a large beverage distributor and screening of all the applications for promotions to management positions come under my job responsibilities and tasks. According to the standard process and policies of the organization, top three contenders, or the applicants comes under the selection for additional interviews with the management after completing the screening process (Zastrow &Â  Kirst-Ashman, 2009). ... The finest option that I would go for is accosting the president about the discriminatory stance. As being a firm believer and supporter of the concept of EEO that is Equal Employee Opportunity, I would make my best effort to convince and persuade the president for the selected female candidates that they are the best matches with the skills and capabilities in accordance to the provided job specifications. Moreover, the president should not have the bias and prejudice feature while considering the applicants and their proficiency and talent should be the emphasis and the highlighting point while interviewing or selecting. While looking at the other side of the continuum, to resolve this ethical dilemma, I should reopen the position with an anticipation to catch the attention of further qualified candidates as an alternative preference that would come under implementation. Since I am an employee whose principal duty and responsibility is to screen, shortlist and recruit the applicant s according to the exact and accurate specifications provided by either the departments or the top executives, which is the foremost and key cause to go for this option. Therefore, by reopening the position, I would look for the best candidates according to the precise requirements as provided. In another example situation of ethical dilemma, I have overheard a dialogue exchange that was under discussion between my manager and the manager of another department in which my best friend came under hiring and worked. The matter of subject was my friend in the conversation that they were having. The conversation made it noticeably obvious that manager of the other department was not satisfied and happy with the work of my friend. In addition, the manager did

Later Adulthood Development Essay Example for Free

Later Adulthood Development Essay During our life time it is inevitable that we will grow older. People 65 an older are living longer lives. This age group has been increasing over the years with the help of new technology. During this stage in life we will go through many life transformations. First we will change not only physically, but mentally, and emotionally, and socially. Our roles in life will change drastically and if not prepared it will not be a smooth transition. If a person was once very independent in their younger years and now will need to be dependent on others for assistance it could become a big problem. They may need help with basic daily health needs such as bathing, cooking or may need help getting around town. There are many assistant living facilities that will assist them if needed. Another issue in aging is they may become victims of crimes. Elderly people have physical limitations that will make it harder for them to defend themselves. Discrimination will now become another issue that they will have to face. It may be hard for them to land a job at this age because many companies might be worried that they will constantly be out of work or can’t physically do the job. Compare living accommodations such as accessibility and the need for health care: There are numerous nursing facilities for the elderly to live in. In the past these facilities were ran like institutions and less like a home. The new facilities are well equipped with everything they would have in their own homes. Facilities provide entertainment, social gatherings, everything you would need to enjoy your elderly years. Many elderly people would prefer to live and maintain their own households with their spouses and not have to resort to facility living. Health care is important to the elderly generation because they are more apet to have health problems. Because of the increasing cost of health care Medicare and Medicaid programs were put in place to reduce the cost of health care for this age group. Another medical issue for the elderly is that Physicians are primarily  trained in treating young people and the elderly does not receive the quality care they need. In that age group medical care is crucial for their survival because they are more frail and sick than the younger generation. The transition from work to retirement is a major part in anyone’s life. Mandatory retirement was once created for people age 65 an older, it was meant to abolish the oversupply of available workers. Congress eventually stopped this law because it was discriminating towards the elderly. Retiring is a major adjustment in life for those who worked there whole lives. One of the many adjustments are living on a smaller income, and no interaction from fellow coworkers. Social Security benefits is a financial assistance program for retired people 65 and up but it was never intended to make a person financially independent. It is impossible to live comfortably just off of social security checks alone. About 95 percent of older adults receive Social Security; for 18 percent of them, Social Security is their only income. Americans who did not prepare themselves finically will need to work for the rest of their lives. Those who did not prepare themselves for retirement will have to worry about money and possible have to rely on government assistance. Those who did prepare themselves financially will not have to worry about money an can enjoy their leisure time and enjoy the many things that they weren’t able to do while working such as traveling, golfing, etc. Many people at this stage will get bored an unfulfilled without a job to go too. Volunteering their time and possible a part time job are a few ways an elderly couple can do to stay productive and be a contributing citizen. Older people volunteering their time can also lead to a higher feel of worth and self-esteem. Many changes go in in marriage, family, and peer relationships when we grow older. Older people are married they are happier than the non-married ones. When we age we will have to understand that one spouse will have to take care of their spouse. The caretaking spouse will get frustrated, angry, overwhelmed with caring for their spouse. When a spouse is ill this can drain the family savings and add more stress over finances. When a spouse dies it can be very emotional for the spouse that is left behind they will begin to experience loneliness’, depression and will have more things to take care of on their own. The surviving spouse will have to be emotionally ready to move on with life without their mate. Peer relationships will also change beca use  friends are sick and dying and reminds them that the end is near. This can lead to elderly people staying in the house and distancing themselves from other people and family. Some elderly begin to live with family and like the idea that they are around their loved ones. Others do not want to put a burden on to their family and decide to move into a nursing facility instead. Living with someone else can become a major shock because they are used to living on their own. The social policies that affect the older adults are Medicaid, Medicare, social security benefits, and the older Americans act of 1965. Medicare was created to assist older people with the cost of health care. Everyone 65 and older will be eligible for this service. Everyone in the United States is eligible for some sort of social security benefit after retirement age if they worked. This Money is paid into the social security system from taxes from employees and employers. It is a certain amount of money given every month to offset the cost of living. Some elderly people live off just social security alone because they did not plan correctly for the future. If a person does not have any pensions, savings and other income it will not be enough to live comfortable off of. . The Americans Act of 1965 is a law and its amendments and they are the basis for federal aid to states and local communities to meet the needs of the older generation. This law assists with an adequate income, physical and mental health, housing, employment opportunities. The final service made for the elderly is Medicaid. It provides services for low income families, and those who need public assistance. Each state is different with the Medicaid benefits. When we age we will all change mentally, physically, physically and socially it’s all a part of this life cycle. With proper planning and research growing older can be a smooth transition in life. Financial planning, family support, resources are all positive can contributions to everything an older adul t needs. References Dale, O., Smith, R., Norlin, J. M., Chess, W. A. (2009). Human behavior and the social environment: Social systems theory (6th ed.). Boston, MA: Pearson.

Gender and Stereotype in Sitcom Essay Example for Free

Gender and Stereotype in Sitcom Essay In both sitcoms, Black Books and Men Behaving Badly, comedy is generated and dependant on the representation of stereotypes shown through characters. Some follow stereotypes and others dont, but throughout both sitcoms, this is where the humor comes from, and this is extremely visible in the two episodes chosen for each sitcom. In Men Behaving Badly, the two main characters, Tong and Gary have fixed views on gender and couldnt be closer to the modern day stereotype of a youngish male. They are two men who are lager swilling and football crazy, and even though both in their thirties, adult life hasnt dawned on either just quite yet. The mise en scene of their flat is very boyish and the pub is dark and dingy. They never change throughout the sitcom and seem extremely content with their laidback lifestyles. Much of the humor is generated from this because the middle aged male audience can relate, and wish they were in that situation. The audience will understand their jokes and think of the times when they were probably the same. This behavior also allows them to get away with much more, for example in this episode neither gets back from the pub until the early hours and Gary misses Dorothy specially prepared romantic meal but avoids confrontation. They also both have female companions. Dorothy is Garys on/off girlfriend who is always extremely forgiving, and could be considered as the female stereotype in many aspects. She says she wants a proper relationship, but knows its unlikely with Gary. She cooks him romantic meals and is always working hard to please him. Deborah on the other hand is not in a relationship with Tony, but knows she can use him for a bit of fun whenever she likes. An example is at the end of this episode when she tells him to wait outside for her naked in the shed in the early hours of the morning, for the second time in a matter of weeks. Tony obviously falls for it, with him being the sex crazed stereotypical man that he is portrayed to be, and comedy is generated from this. Deborah on the other hand, is the stereotype of the attractive and sophisticated girl upstairs, the one who is definitely most likely to take advantage of men. Women can relate to these characters, with the struggles they go through and the laughs they have mocking their men, and this is how the audience is formed. The whole audience is able to relate through the portrayal of stereotype in this sitcom, and humor is generated along the way. Men will find the parts played by the men funny, and the women watching vice versa, but it can be viewed by all in confidence that laughs will arise from any episode. The women mock the men, but the men get their own back with their loutish, get away with anything attitudes, and by the end everyone is satisfied. On the other hand, in Black Books, most of the comedy is generated due to characters deviating from their stereotypes. Bernard is the only main character who does not. He is a stereotypical Irishman, who is an incredibly easygoing, drinking smoking lout, whose witty humor generates from him ordering about his only employee and best friend Manny. Manny is the other half to this relationship, and the much more the feminine personality wise. His appearance is of a hippy, and for much of the time he is acting as the forgiving wife to Bernards demanding husband role. Bernard tells Manny that he hasnt washed his things, and Manny replies politely, I want a herb garden. In their relationship though they both conform to stereotypes, Bernard of the bad husband and Manny of the forgiving wife. Bernard is forever ungrateful for Mannys effort for example he says after Manny has spent time cooking a meal, What kind of filth is spewing out of your hatch tonight?. Manny is used to it though, and just ignores his petulance. Bernard also mocks Mannys female ways in saying that, Ill wait until you put your teeth in dear, before speaking to Manny. In the episode watched, much of the comedy derives from this repeated bickering between the two, and contrasting stereotypes. They both eventually go and see a psychiatrist who almost changes roles a round, but eventually, as with every episode, the equilibrium is restored by the end, and Mannys subordinate role is re-established. The third main character in the sitcom is Fran, and she is much the glue between the two males as she can relate to both ways of life and confront their problems. She derives greatly from her stereotype though, and acts as an extremely masculine female, smoking and drinking, and is told by her friend she smells. In this particular episode Fran even tries to make a menz to her ways by stopping drinking and smoking and taking up yoga, but this vision is not long lived. When her friend Eva and she are together the mise en scene is bright, light and modern, but by the end of the episode she is back as being considered one of the boys in the way. She returns to the dingy bookshop and has the last line in this particular episode, a belch, which sums her up in a way. By the end of the episode the unity of the group is definitely restored, and so are all normal ways of living. Manny and Frans deviations from stereotype are back in place and Bernards was never in doubt. This particular sitcom provides a different type of comedy to Men Behaving Badly; in that stereotypes do not have to be adhered to in order to produce comedy. A different type of humor is created, whereby the audience is laughing at the characters rather than relating to them. All in all, the humor created by both situation comedies comes back to the portrayal of stereotype, or deviation of it by characters, but Black Books just shows a different edge to how it can depend on the stereotypical representation of gender in situation comedies.

Human Resource Management at McDonalds

Human Resource Management at McDonalds Human resource management is the basis of all management activity, but it is not the basis of all business activity. The basis of management is always the same: getting the people of the business to make things happen in a productive way, so that the business prospers and the people thrive. Torrington et al (2005:4) Human Resource can be say to be the strategic and coherent approach management of an organisations most valued assets. The people working these individually and collectively contribute to the achievement of the objectives of the business. Human resource is one of the important parts of any organisation management in the 21st century and up still date. Any corporate firm can get competitor advantage by human resource. The term Human resources can be viewed in two contrasting ways. Placing emphasis on the word Human implies that an organisations assets are valuable human beings with feelings and aspirations that should be respected and nurtured. Highlighting the word resource may have the effect of devaluing the human element by relegating people to a mere resource that is to be deployed as effectively and efficiently as possible, like a piece of machinery. These associated have been embodied as soft and hard HRM (storey, 1992). Soft HRM is often associated with quality-enhancing and value-adding measures, whereas hard HRM is linked to cost-cutting and cost minimization strategies (Schuler and Jackson, 1987). Importance of Strategic Human Resource Management Strategy human resource management is very important because it help to resolve the problems that affect people management programs in the organisation. In every organisation, the employee and customers are very important and the try to listen to their employee and resolve whatever complains from them or the customer. This will help to increase the performance of the organisation. Strategy human resource management also help to improve a business performance and foster an environment of innovation and flexibility among employees. Strategy human resource management help about assessing the companys internal strength and weakness. This is very important as the strengths and weaknesses of the companys human resources have a direct effect on the future of the company. It also helps to check whether the expectations of the employee are addressed properly. The management of Strategy human resource management try to provide the right strategy that will enable the employee to work in a very safe environment and make sure those employees expectation are look into one after the other. Strategy human resource management help to develop the maintainer of competency among workers and it also help to motivate workers to perform their job properly and increase productions. From the above we can see that strategic human resource is now coming to play a very important role in todays business word. Strategy human resource management is all about strategically managing a businesss human resource in a manner that works to the overall benefit of the business. Strategy human resources deal with organisational performance and systems of practice and human resources management deal with an individual employee performance. The role of strategy human resources management or human resources management is to establish a system of human resources management practices that transforms middling work performance to human assets and sustaining the heightened work motivation, expanded job opportunities, and unique skill, knowledge and abilities. http://www.smallbusinessbible.org/strategic_humanr_management.html Comparison of SHRM with HRM The difference between strategy human resources management and human resources management is that strategy human resources management is strategy and human resources management is not, although some resources suggest that strategy human resources management is actually one of the applications of human resources management within an enterprise. The key feature where the two ideas are connected is that they are precisely in approach toward people management. BRIEF HISTORY OF MCDONALDS McDonalds started as a burger brand in 1940 and it was formed by two Brother Richard and Maurice McDonald in San Bernardino, California. It progressed from a hotdog stand into one of the worlds leading restaurant chain. By 1953, McDonalds brothers began franchising their restaurant and the first was taken by Neil Fox who opened in other parts of California. McDonalds Corporation came into existence in 1954 after an entrepreneur and milkshake mixer salesman Ray Kroc acquired the franchise of McDonalds outside California after which he bought the business rights from the McDonalds brothers for $2.7 million in 1961. By 1974 the first restaurant in the UK opened and 1988, they had opened in the communist country in Belgrade, Yugoslavia later in Moscow, China and India. In 2003, the Im loving it campaign was launched and by 2005, McDonalds started a Mc Delivery service in Singapore. McDonalds has been looking for a growth strategy for a very long time. And their foreign operation amount for more than half the companys revenue. McDonald has over 30,000 restaurants over 100 countries in the world today. And they maintain the top position in the fast food industry for the past 50 years. Amongst the award bagged by McDonalds is the Catalyst award for its program for fostering leadership development in women and McDonalds has been backing the summer Olympics since 1984. Business strategy of McDonalds in the UK Employment planning: McDonalds try to make the right plans in employing the right number of staffs that the organisation need at the right time. This is the process by which the organisation attempt to ensure that it has the right number of qualified people in the right place and at the right time. Selection: McDonalds involves in choosing from the available candidates the individual predicted to be most likely to perform successfully in the job. They select but the skills and unskilled individual and try to train them in other to make them understand the objective of the organisation. Selection is not always the best process of employing staffs in the organisation because skills will be lack. Training: McDonalds also used the training strategy to improve and develop the skills of the workers in the organisation. Although training is very important in most organisation but its better to bring the right people with the right skill and then give them the right training so they will understand better and know the objective of the training. Education: The management of McDonald provide education for some staffs that are really willing to retain in the organisation. This education is to improve their performance and to give them more ideas about the economic and how the business is operating. Performance: The Company always chose a right time to check the performance of their workers. The performance of the worker can help the company to make the right changes at the right time and the right department of the workers. These has help MacDonald to build a better services. Pay: Macdonald is a big restaurant with so many branches around the world and helps to reduce the unemployment around us. The Company give a good pay to their staffs and encourage them to work. Staff retention: Macdonald tries to keep their staffs and give them promotions to enable them become a manager of a branch someday in the future. Staff retention is very important to most organisations. This will help the staffs to know what really is happening within the organisation and try to suggest a best opinion to fight that out. Contribution of Strategy Human Resource in McDonald Staffing- McDonald should try to get people with the appropriate skills, knowledge, abilities, and experience to fulfil the organisation objectives. Rewards McDonald need to give reward to the staffs who work very hard in development of the organisation. Employee development- the organisation should also help in developing the staffs through providing training and knowledge for them in other to perform a good job. Employee maintenance- maintaining staffs is important in the development of the company. The administration is should try to encourage the staff and reward them in the good job done. Many organisations try to establish why people leave by conducting exit interviews but these are rarely sufficiently accurate, as many people will not give the full reason why they are leaving for fear of jeopardising future reference requirement or because they may wish to return to the organisation at some later stage. There organisation should make sure they try to maintain and look after their staff in other to keep them happy. Employee relation McDonald should develop the relationship between the staffs and the management in other to bring up a smiling environment within the work place. CONCLUSION McDonalds is seen as a global restaurant offering a range of products in a highly competitive and fragmented market. The company must positively respond to both internal and external issues to avoid losing sales and market share. They have been able to achieve a broad scope of business activity as they adopt the cost leadership strategy. There offer food prepared in the same high quality manner worldwide, tasty and reasonable priced delivered in a consistent low key and friendly environment. The opportunities and threats present in the environment enables managers to look both internally and externally to direct their strategy from the information given as it allows them to know their weakness and guard against them as well as make use of opportunities available to them. SHRM NEW MANAGER IN MCDONALDS As the manager of McDonalds, the percentage of highly skilled labour/ talent recruitment will be increase, but low skilled will be reduce as they are the ones directly involved in preparing food and serving customers. Human resource strategy in McDonalds encourage employee involvement and engagement to improve customer service but recruitment and selection in McDonalds is of little emphasis as the nature of the job is mechanical hence most of their recruits are fast learners who can learn on the job rather quickly. There is a rare case of training and development of staff as they are low skilled and the need for the need for developing them would not be beneficial to the corporation. The strategy of McDonalds is based on concept of Michael Porters differentiation and low- cost leadership as their products are mass produced and cost can be reduced by doing this, the threat this can cause is that its competitors like Burger King and KFC can also mass produce at a low cost. Differentiation can be described as marketing technique used by a McDonalds to establish strong identity in the restaurant business. It can also be called segmentation strategy. In McDonalds, there is a huge number of unskilled labours whose employment contact are mostly on short term basis, hence the need for a huge pension budget will not be necessary, this will be seen as an opportunity for the corporation to save revenue. Also in areas of training and development, since they train on the job and there is no series of further training carried out, the corporation does not lose skill and revenue when such employees decide to terminate their employment. (McDonalds Strategic Human Resources Management available at http://www.scribd.com/doc/26247206/Mcdonald-s-Strategic-Human-Resource.

The Characteristics of a Sandy Shore at Pallarenda Beach, Townsville, North Queensland :: essays research papers fc

The characteristics of a sandy shore at Pallarenda beach, Townsville, North Queensland. Introduction: The sandy shores of beaches can be considered as a very harsh environment to live in (Ted Klenk, 1999). Survival in such a habitat requires an organism to withstand strong wave and current action, tidal rise and fall, unstable substrate, heavy predation and wide variations in salinity and temperature (The Otter Island Project). Any organism found in this type of harsh environment is specialized and highly adapted (The Otter Island Project). Fine, sandy beaches often occur in areas with light wave action (California's Ocean Resources, 1995). While a more coarse sand is found with heavy wave action (California's Ocean Resources, 1995). The slope gradient of a beach also helps determine the grain size of the sediment (Bascom, 1959). The steeper a beach is, the larger the sand particles (Ted Klenk, 1999). The water retention of coarse sand is quite low allowing temperatures to rise easily at low tide (MB2050 lecture notes). Any organisms on a coarse particle beach will not only have to deal with the very unstable substrate but also the real danger of desiccation (MB2050 lecture notes). Fine sediment areas do not have much water moving through the particles (MB2050 lecture notes). Therefore any oxygen available is used up quickly by burrowing organisms (MB2050 lecture notes). There comes a point beneath the substrate where there is insufficient oxygen for organisms to respire, this is called the anoxic layer (MB2050 lecture notes). The anoxic layer is therefore much deeper under coarse sediments then fine (MB2050 lecture notes). The fish community of a surf zone is largely controlled by three factors (Robertson & Lenanton, 1984). The form of primary production input to the surf zone, the water movement pattern, and the geomorphology of the sandy beach (Robertson & Lenanton, 1984). Fish such as anchovies, herrings and mullets often inhabits surf zones around the world (The Otter Island Project). The aims of this experiment were to examine physical features and sediment-related characteristics of Pallarenda beach and the influence of these characteristics on the occurrence and distribution of the intertidal taxa. This experiment also aimed to describe the fauna in the surf zone region of Pallarenda beach. Materials and Methods: The beach studied during this experiment was Pallarenda Beach just North of the city of Townsville in North Queensland. The co-ordinates of the location were 19o11.8’S, 146o46.6’E. The beach experiences a tropical climate, the experiment was carried out on the 4th of March in the year 2000 after much rainfall.

Dreams Essay -- Essays Papers

Dreams Are dreams just the interpretation of the human unconcious mind? Do the dreams humans have represent unfulfilled wishes in there unconcious mind? Are feelings of de ja vue just those unconcious thoughts coming out in dreams and as such being thought of as all ready living that specific moment? All good questions that have plauged pyschologist since the age of Freud. Dreams have been seen in different ways by many different people. Some say that there are signs in dreams that point toward things that my happen in life such as omens. Other psychologist such as Freud say that dreams are just representations of our uncoucious minds at work. The world renowned psycologist also goes on to say, "Dreams are just unfulfilled wishes in our minds that come out in our dreams also known as our inhibitions (Freud 12). Dreams are so vast and come in so many forms, but the more they are studied they all point to Freuds view on the uncocious mind just trying to get out. Dreams occur when a person is just barely sleeping. Thier are five stages to sleep, the first being fully awake, the second stage which is barely asleep is where the dreams occur. At this stage in sleep people have what is called REM. REM stands for Rapid Eye Movement which means the eyes are moving at a fast pace. When observed on an electrode machine the subject has a lot of alpha movement in the brain(Lefton 123). Alpha waves represent a large firing of nuerons in the brain. This indicates that thoughts are being processed. Durring the last stage of sleep the person shows delta waves occupy the movement in the brain(Lefton 123). Delta waves are long drawn out waves with a slow increase and a slow decrease in the peak. This means that the brain is only conducting i... ...nclusions out of. The first dream dealt with the want to win a championship in soccer. The conclusions that I drew from the dream was that she was a motivated person who plays soccer, but having never won a state championship caused her do have the dream to fulfill her need to win a championship. However the second dream dealt with marriage. This dream was a little harder to put a finger on. The dream vary vivid and even included a few descriptions of people there. To me the dream was just easing her desire to get married at this point in life. This was an unconcious wish she had in her mind. When I asked her about marriage she replied, "I havent talked about it with any one but a couple of days ago I was thinking about it." Ozimok then went on to say" I cant believe how accurate the dream was in comparison to what I was thinking about only a few days ago (Ozimok)."

The Illiad In Dantes Inferno :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The Iliad in Dante’s Inferno   Ã‚  Ã‚  Ã‚  Ã‚  Dante makes many references to Homer and the Iliad throughout the Inferno. The fates of favorite characters are described during the course of Dante’s travels. Beginning with his vision of Homer in Limbo, continuing through increasingly gory levels of Hell until Dante reaches the eighth bolgia where he meets Ulysses who is engulfed in fire. Dante’s infatuation with the Iliad is clearly illustrated in his Divine Comedy.   Ã‚  Ã‚  Ã‚  Ã‚  Dante introduces Homer early in the Inferno. After the writer passes the gates of Hell and safely crosses the Acheron he is in the most comfortable section of Hell. Homer, along with other virtuous pagans(those who were not enlightened by Christ’s appearance on earth) and unbaptised children are there. Homer is spending eternity with philosophers, poets, and writers. The first circle has light and a sense of comfort, two things it doesn’t share with any other level of Hell. The only torture Homer has to endure is the lack of hope for salvation.   Ã‚  Ã‚  Ã‚  Ã‚  Dante’s next stop (after his confrontation with Minos) is the second circle where the carnal are relegated. In this circle he meets three main players in Homer’s Iliad, Paris, Achilles, and Helen. All of the inhabitants of this circle are swept up like leaves in a storm, denied the light and reason of God they are eternally dammed to ride the hurricane like winds around the second circle.   Ã‚  Ã‚  Ã‚  Ã‚  Much later in his journey Dante meets the man who conceived the Trojan Horse. Ulysses is in the eighth bolgia among his fellow evil counselors. He is is entrapped in a tongue of flame with his partner in crime, Diomede. The flame comes from one source but is spilt in two, the split symbolizes the falling-out that must come in a partnership based in evil. Ulysses is placed in this circle for many reasons. During the Trojan war he gave birth to the deadly idea that the Achains build infamous Trojan Horse. He also caused the death of Deidamia, Achilles lover when he talked Achilles into leaving her to go to Troy.

Different kinds of festivals Essay

In a year we have celebrated different kinds of festivals.Sometimes,we do celebrate festivals following our religion.Different religions have different festivals to celebrate.Festival are celebrated in a grand way and gives much joy. The same thing goes for me.I am a Hindu and I celebrate many festivals.The best festival I have ever experienced is Deepavali.Deepavali comes on the month of November and it is usually on the second week of the month.Deepavali is known as the festival of lights for the Hindus. Last year,my family and I celebrated Deepavali at our grandparent’s house.After we woke up,we had to take an oil bath which was massaged from the head down to our toes.Then, we wore our new traditional clothes,dhoti and sari.We got ready to go to the temple near the house. The priest in the temple made a special offering and prayers to the God on this special day. After prayers in the temple,we went back home.A fe w minutes later,my relatives and neighbours came to our house.My grandmother served them with scrumptious traditional food.For instance,murukku,vadai,and tose.They really enjoyed their food and they said it was very tasty. Before the guest left the house,my grandfather gave them â€Å"ang pows†.I was really shocked because throughout I know only Chinese gave â€Å"ang pows† during their festival,Chinese New Year but I never knew that Indiansdid that too. Then, it was time to take our lunch.My father prepared some banana leaves to use as plates.It had really a different taste when eating from a banana leaf.It really potraits a traditional style. In the evening,we packed our things to get ready to go back home.We really missed our grandparents because they were the only ones who celebrated Deepavali in a special way. Among all the Hindu festival,I think the last Deepavali was the best festival I had ever experienced.I like the way they celebrate the festival with lighting up lights around their house.It shows that our life always brightens with ha

Johnny Man: Widening Views

This essay will look at and research a cardinal text ( The Saber Tooth Curriculum ) . It will put out to research and critically reexamine Harold Benjamins renowned sarcasm on the educational and curriculum system of a supposedly Palaeolithic folk. The essay will make statements within the text and associate this to the instruction system of Britain in both an academic and vocational scene. It will look at the educational model for 14 to 19 twelvemonth olds and how this relates to the text in inquiry. The essay focuses on the 14 to 19 models of secondary schools, as this is the field in which I teach in. It will place womb-to-tomb larning through vocational instruction of building and how â€Å" Truly Useful Knowledge † is being used in the Saber Tooth Curriculum and the Construction industry today. The Saber Tooth Curriculum was written against the background of inharmoniousness in America. They had merely come out of the depression as a consequence of roar and flop epoch. Ha rold Benjamin was an educationist who had fought in the Fist World War and became a advocate of educational reform through his anonym J.Abner Peddiwell. The Saber Tooth Curriculum imagines the first educational system that is set up in Palaeolithic period by a tribesman called New-Fist-Hammer-Maker. He had gained his name by like an expert doing a tool that would be highly good to the endurance of himself and his folk, Benjamin, J ( 1971, p7 ) states ; ‘New Fist gained his name and considerable local prestigiousness by bring forthing one of these artifacts in a less unsmooth and more utile signifier than any antecedently known to his folk ‘ . The writer has used New-Fist-Hammer-Maker as the footing of his narrative and the message he is seeking to state. Through his advanced tool doing accomplishments, he is seen as the intellectual of the group, and his thought and thirst for cognition are highlighted in the first transitions of the narrative, Benjamin, H ( 1971, p8 ) states ; ‘He began to catch glances of ways in which life might be made better for himself, his household, and his group. By virtuousness of this development, he became a unsafe adult male ‘ . The beginnings of New-Fists instruction for his kids and folk, evolves around the demand for security, comfort and nutrient. The simple undertaking of feeding his kids, himself and the folk was identified three classs of course of study: fish grabbing with au naturel custodies, woolly Equus caballus clubbing and saber tooth tiger frightening with fire. Through this course of study the kids had learnt the valuable lessons that would give them advantage over their equals. It was non long before the whole folk had learnt the three basicss of the course of study and for a clip they were secure and safe because of the instruction. One could tie in or compare the course of study New-Fist introduced into his folk, to the instruction system of secondary instruction and vocational instruction in today ‘s universe. The Education Act of 1944 by Winston Churchill ‘s Conservative Government, heralded free instruction to the multitudes. The course of study would hold involved the three R ‘s which would hold been Reading, Writing and Arithmetic. By analyzing these basicss pupils were judged to hold been given a good, if non just instruction to come on into a productive life. It is this foundation in Britain ‘s instruction system that reflects New- Fists course of study of fish catching with au naturel custodies, woolly Equus caballus clubbing and saber tooth tiger frightening with fire. Benjamin, H ( 1971, p12 ) states ; ‘The best trained horse-clubbers of the folk went out twenty-four hours after twenty-four hours and employed the most efficient techniques taught in the schools, but twenty-four hours after twenty-four hours they returned unrewarded. A Equus caballus clubbing instruction of the highest type could acquire no consequences when there were no Equus caballuss to club ‘ . As clip goes by the age old course of study of fish catching with au naturel custodies, woolly Equus caballus clubbing and saber tooth tiger frightening with fire is being called into inquiry because new ways of lasting were needed. The butchery of all the natural resources, biological promotion of a species and the onset ice age, forced the folk to contrive new technological betterments in their endurance accomplishments. As new ways were found to catch fish, traping antelope and capturing bears, the old course of study was sought to be out of day of the month by the bulk of the folk. The groups in the group opposed the seniors and questioned the techniques and learning which were seen to be irrelevant. One could pull analogues with this statement in the past and present instruction system, which has its values in the Thatcher Government of 1979 and the debut of the National Curriculum and all the proficient progresss that have been made since. Prior to the National Curriculum schools were able to learn â€Å" what † and â€Å" how † they wanted. It was an independent clip for instructors and all that were involved in the profession of instruction. The educational model of Britain had non changed since the debut of General Certificate of Education Ordinary degree makings, and the Advanced GCE degree in 1951. It was non until the early 1960 ‘s that the Certificate of Secondary Educa tion was introduced, as the O ‘ Levels were deemed to be excessively hard for the bulk of province instruction. The debut of Margaret Thatcher in 1979 can be seen as the major alteration to the educational system in Britain, and the continuance of that subject in Tony Blair ‘s New Labour in 1997. Thatcher sought to revolutionize the old model of O degrees and present an up to day of the month General Certificate of Education. Harmonizing to Kelly, A ( 1994 ) this new making would integrate all the new technological progresss and give pupils the cognition, accomplishments and abilities to come on into the wider universe of employment and the beginning of womb-to-tomb acquisition. As clip has gone by the purportedly radical making set up under Thatcher, has itself come under oppugning and go the old guard. Tomlinsons Report in 2004 on course of study reform had put frontward a extremist shingle up of the whole making model for 14 to 19 twelvemonth olds. The writer has identified and differentiated vocational preparation and instruction through the senior ‘s stance on course of study alteration. One could pull analogues with the seniors and the building industry and house edifice because the necessity to construct and build a warm, stable and unafraid environment has been cardinal to our endurance since the beginning of clip, from the dark ages to the in-between ages and to the present twenty-four hours. As one coevals passes the learnt accomplishments from one to the other, cognition is being transferred and in clip expanded. As history progresses the manner in which one constructs their houses will alter with manner, manners and thoughts of the clip. Through this all the accomplishments that are learnt through new thoughts and manners are passed onto the following coevals of skilled craftsman. House edifice and building has been portion of the fiction of society, and the manner in which learners have been taught has evolved f rom that. Knowledge of constructing different ways has ever been fixed but what is â€Å" Truly Useful Knowledge † are of all time altering, depending on the Government enterprises, Sector skills Councils and the policy shapers of the clip. Presently the building industries have undergone a major reconsideration of all their makings and through authorities reform and support, issues have had to accommodate. The writer has brought the statement between instruction and preparation and how one is clearly different from the other, the groups in the folk are reasoning for an inspection and repair of their seemingly out of touch patterns fish catching with au naturel custodies, woolly Equus caballus clubbing and saber tooth tiger frightening with fire. The groups are reasoning for instruction to reflect what is go oning in the outside universe and to maintain up to day of the month with technological progresss. Through the seniors the statement for the course of study is based around societal duties, progressive acquisition and cardinal cognition, Benjamin, H ( 1971, p15 ) states ; â€Å" We do n't learn fish-grabbing to catch fish ; we teach it to develop a generalised legerity which can ne'er to developed by mere preparation. We do n't learn horse-clubbing to club Equus caballuss ; we teach it to develop a generalised strength in the scholar which he can ne'er acquire from so matter-of-fact and specialised a thing as antelope-snaring. We do n't learn tiger-scaring to frighten Liberation Tigers of Tamil Eelams ; we teach it for the intent of giving that baronial bravery which carries over into all the personal businesss of life and which can ne'er come from so basal an activity as bear-killing. † The same statements environing the course of study for 14 to 19 old ages olds are still being asked today, with relevancy to the pupil ‘s abilities to go forth instruction being to the full equipped with the right cognition to come on into employment, preparation and womb-to-tomb acquisition. The writer has used a journalistic manner of composing he writes in a manner that high spots and sensationalises New-Fist-Hammer-Maker ‘s expertness in doing good hunting tools for illustration Benjamin, J. ( 1971, p7 ) states ; ‘New Fist gained his name and considerable local prestigiousness by bring forthing one of these artifacts in a less unsmooth and more utile signifier than any antecedently known to his folk ‘ . The writer Benjamin has used a scope of affectional and descriptive linguistic communication to depict his narrative of a Palaeolithic tribe.Benjamin, H. ( p7 ) states ; ‘New-Fist pushed himself beyond those lengths to the point where thinking was inevitable ‘ . By puting New- Fist apart from his fellow folk Benjamin, H ( p7 ) states ; ‘He would gaze moodily at the flickering fires and inquire about assorted parts of his environment until he eventually got to the point where he became strongly dissatisfied with the accustomed ways of his folk ‘ . The whole narrative is set in a metaphor for life through instruction and those that administer what is â€Å" Truly Useful Knowledge † . The metaphor used by the folk is that instruction is the foundation for life itself and this can non be replaced by manner, manner, technological progresss and alteration in attitudes. The writer has used a simplistic manner to state the narrative of â€Å" The First Great Education Thinker â€Å" in maintaining with the narrative line itself. He has tried to prosecute all that read it foremost a apparently simple journey about a folk and their beginnings of an instruction system which has undertones of irony, sarcasm and a lingua in cheek attitude, Goodland, J argues ( xxviii,2004 ) that ; ‘However the cardinal defeat expressed satirically by Harold Benjamin in the Saber Tooth Curriculum was caused by the broad spread between the prevailing pattern what was executable ; between the best and poorest patterns ; between the verbal committednesss to instruction and the existent support it received ; between the pressing demand and the response ‘ . The writer has used dyslogistic words throughout the Saber Tooth Curriculum to cynically state the narrative of New-Fist and his folk. He has stigmatised, mocked and stereotyped the bulk of the folk and those that ab initio go against the new instruction system. In decision the Saber Tooth Curriculum was seeking to place how the universe was altering in its technological progresss. Harold Benjamin was sardonically naming into inquiry, course of study alteration and the different sides that opposed it. Benjamin has used a metaphor for the narrative and how instruction is the beginning of cognition and the necessity to construct on that cognition to convey about alteration and future prosperity. Britain is in a clasp of fiscal instability and the hereafter looks unsure for employment, preparation, instruction and life long larning. Britain and the state are fixing for a general election and the possibility of a alteration of Government looms. The Saber Tooth Curriculum and its satirical statements and arousing inquiries are still apparent in today ‘s Britain. The Saber Tooth Curriculum poses the thought of cognition as being fixed and ne'er changing and instruction being inactive and unmoveable. This in my position is a romantic and naif position of the universe through rose tinted spectacless. Educational alteration is a positive measure, merely if it is being changed for the good of the people and non by policy shapers or politicians. Bibliography Benjamin, H. ( 1971 ) The Saber Tooth Curriculum in The Curriculum ; Content Design and Development. Milton Keynes: Open University Press. Benjmain, H ( 2004 ) The Saber Tooth Curriculum The book that Changed the manner we look at Education. United States: McGraw-Hill. Kelly, V. ( 1994 ) . The National Curriculum A Critical Review. Newcastle upon Tyne: Sage Publications This essay sets out to place how the thought of modernism and postmodernism tantrums into the instruction system of Britain. It will seek to detect how instruction foremost began from the enlightenment period in the 19th century up to the present twenty-four hours. This essay will foreground the alterations that have taken topographic point in instruction, and how vocational instruction, and the beginnings of womb-to-tomb acquisition has taken root in todays province instruction system. The beginning of the instruction system in Europe and its ideals and beliefs have stemmed from faith and the church. From the really beginning of the spiritual beliefs, followings and adherents would hold required the cognition and accomplishments to read and follow instructions from the Christian religion. The Gallic revolution in1848 played an of import function in finding the enlightenment and modernistic thoughts. Prior to the Gallic revolution the sovereign, authorities curates, church clergy and the old guard were the most powerful influences on society. The enlightenment undertaking had split from the instructions and beliefs of the church and religion and placed its values in ground, scientific findings, human nature, not spiritual thoughts, free thoughts and rational thought. The enlightenment period would be a revolution of thoughts that emanated from the old thoughts of the in-between ages, and faith and the church being the fount of all cognition. Out of the Enlightenment period Modernity was born towards the terminal of the 19th century and they would hold viewed the universe as scientific, based on cosmopolitan truths, logical thought of cognition and objectiveness. This was a move off from trust on religion to ground merely accepting cognition if their was cogent evidence of a move into modernness Bron, A ( 2002, p42 ) states ; ‘Modernism has, of class, many dimensions but cardinal to its beliefs was the emancipatory potency of peculiar signifiers of cognition. Reason and scientific discipline were to be applied to human personal businesss, every bit good as to the natural universe, replacing God as the premier footing for human improvement and societal advancement ‘ . Modernity mirrored capitalist economy and the province did non endeavor for instruction of the multitudes to derive societal equality but to do the state prosper economically. The industrial revolution went some manner to alter thoughts about cognition, instruction and preparation as workers were going more skilled and the necessity to read and compose was evident. For the bulk of people, instruction was seen to be for the privileged few, up until the terminal of the Second World War. Education of this clip was based on a three grade system that included Secondary Moderns, Grammar and Technical Schools. The instruction of the bulk of the state was left down to the instructors, pedagogues and caputs of the educational establishment, authorities and curates were non involved in the â€Å" what † and â€Å" how â€Å" to learn kids. The instruction of the clip would hold been based around reading, composing, arithmetic, spiritual instruction and vocational topics like woodwork, needlecraft and metalwork. This would hold reflected a hidebound position of instruction instead than a modernist attack. While the move towards modernness had begun, many schools still remained traditionally based around the church. Kelly, V ( 1994, p24 ) argues ; ‘In most societies deliberate efforts are made to utilize the educational system to advance certain sorts of societal and political values- and spiritual values excessively, since it is apparent that the monolithic part of the churches development of instruction Al proviso over the old ages, along with their close engagement in the planning and direction of schools and colleges ‘ These pupils would non hold left school without a making but may hold been awarded a certification of school accomplishment. As instruction progressed into the 1950 ‘s The General Certificate of Education Ordinary degree makings and the Advanced GCE degree making were introduced into mainstream instruction. Harmonizing to the Qualifications and Curriculum Development Agency, the Certificate of Secondary Education ( CSE ) was introduced in the 1960 ‘s to provide for a wider spectrum of pupils. The grounds behind this was that the bulk of pupils were non able to finish the elitist O Levels and A Levels, as the scrutinies and procedures were excessively far making for the ordinary kid. The modernistic attack towards instruction system had non changed since the debut of the 1944 Education Act under Churchill ‘s Government, until the debut of the Margaret Thatcher Government in 1979. The station modernistic motion has come from a reaction against Modernism. This would hold been reflected in our civilization and, whether that is the humanistic disciplines, literature or architecture, these have stemmed from a feeling of alteration in our society. The first universe has evolved and moved on from the beginnings of capitalist economy and industrialism. Managerialism and the move off from the single instructor keeping power in what they taught their pupils, to the province make up one's minding what should be taught. Technology, whole sale capitalist economy, denationalization, globalization would boom in the station modern universe, which had its roots at the terminal of the Second World War. Harmonizing to Usher, R ( 1996, P2 ) it is really hard to pigeon hole instruction with Postmodernism and goes onto province ; ‘Historically, instruction can be seen as the vehicle by which modernness ‘s ‘grand narrations ‘ , the enlightenment ideals of important ground, single freedom, advancement and benevolent alteration, are substantiated and realised ‘ Since the Introduction of Margaret Thatcher and her Conservative party in 1979 they had sought to alter the instruction system in Britain, with the Education Act 1988, a new Curriculum was born. The construction of the old making for primary and secondary schools were deemed to be out of touch. The General Certificate of Education Ordinary degree makings were to be abolished and replaced by The General Certificate of Secondary Education, Usher, R ( 1996, p25 ) states ; ‘Education is itself traveling through profound alterations in footings of intents, contents and methods, alterations are themselves an facet of the uncertainnesss of the postmodern minute ‘ . And goes on to province ; ‘Thus postmodernism becomes portion of the course of study, incorporated into the modern pattern of instruction ‘ . The National Curriculum had put the Government at the head of educational development. It had moved policy devising and educational alteration into a centrally planned system. The National Curriculum had identified that pupils would be broken down into cardinal phases, so that they could analyze the patterned advance and attainment marks from each cardinal phase, from an appraisal defined by the authorities. Another cardinal alteration was the distinction of topics into nucleus and foundation topics. The nucleus topics would be based around Mathematics, English and Sciences and Kelly, V ( 1994, p24 ) argues ; ‘Thus English has to come known more frequently as ‘ linguistic communication ‘ , as instructors have come to concentrate on the development of the students ability to utilize linguistic communication for thought and for speaking every bit good as for authorship, and, in the procedure of this alteration, there has been some loss of accent on grammatical constructions, on punctuation and, in general, on the mechanics of the English linguistic communication ‘ . The Governments concluding to alter the course of study, was to maintain in line with the postmodern universe and its rivals. Harmonizing to Kelly, A ( 1994 ) the demand to educate and develop pupils to go portion of society through employment and economic growing was paramount to the ideals of the Government. The beginnings of life long acquisition for 14 to 19 twelvemonth olds can be seen In 2004 by Mike Tomlinson study on the 14-19 reform of instruction which was commissioned by Tony Blair ‘s Labour Party following on from his â€Å" Education, Education, Education † rhetoric. The proposed alteration of course of study is really much centred on immature pupils going grownups within the making model, therefore seting them on the first measure of life long larning. The alteration in ideals and aspiration between New Labour and the Conservative Party it had superseded could be seen as an extension of the former government. Mike Tomlinson had advocated a complete shingle up of the current making model of G.C.S.E ‘S and A Level making. Harmonizing to Tomlinson ( 2004, p4 ) the reform was needed to ; ‘Raise engagement and accomplishment, strengthen vocational paths, provide greater stretch and challenge, acquire the rudimentss right ( English, maths, ICT ) cut down the appraisal load, and do the system more crystalline and easier to understand ‘ . Since 2004 Vocational instruction has been introduced into secondary school, constructing people into the universe of work non modernism instruction for instruction interest. The overplus of classs now available to school kids from the age of 14 old ages old, scope from Construction, Horticulture, Catering, Creative Media, Motor Mechanics, Engineering, Hair, Beauty, Outdoor instruction etc. This continuance of the altering face of instruction falls in line with Jarvis ( 2004, p32 ) ; ‘With this rapid alteration, it is about impossible to see cognition as a truth any more- we are now speaking about something that is comparative and can be changed once more every bit shortly as some new find is made ‘ . Although vocational instruction has reached many more pupils in secondary schools Tomlinson ‘s, sweeping alteration of the making model for 14-19 twelvemonth olds has been watered down and have been partly introduced. In decision the argument and statements environing Modernism and Post Modernism in our society have been ongoing since the debut of the thought. Mod positions replaced the ideals of the church, and cognition being placed into scientific findings and truths as the universe was altering. The thoughts of Modernism and Postmodernism took assorted signifiers in architecture, art, literature and instruction, and it could be argued that postmodernism is merely another signifier of modernism, and one is an extension of the other. As the essay has shown cognition is of all time traveling and altering and the instruction of our society reflects that cultural and ideological motion. Bibliography Bron, A. , Schemmann, M. ( 2002 ) . Social Science Theories in Adult Education Research. New Brunswick ( USA ) : Transaction Publishers. Jarvis, P. ( 2001 ) The age of larning. London: Kogan Page. Kelly, V. ( 1994 ) . The National Curriculum A Critical Review. Newcastle upon Tyne: Sage Publications Usher, R. , Edwards, R. ( 1996 ) . Postmodernism And Education. Great Britain, Chatham: Routledge. Department of Education and Skills. ( 2004 ) 14-19 Curriculum and Qualifications Reform. Available at: hypertext transfer protocol: //www.dcsf.gov.uk/14-19/documents/Final % 20Report.pdf ( Accessed: 1st April 2010 ) The essay will place a modern-day thought within instruction, Marketisation, and how it has affected the direction of schools and how they have changed their political orientation and construction because of it. It will turn up how the school ethos and their long term plans fits into womb-to-tomb acquisition. The essay will foreground the alterations in authorities and how they have affected instruction and place cardinal constabularies within that. The debut of the Conservative authorities under Margaret Thatcher in the 1970 ‘s changed Britain and its nucleus values in footings of its national industries, instruction and the wellness service. Before the Conservative Government Secondary schools were able to learn its ain course of study and make up one's mind what â€Å" Truly Useful Knowledge † was for their pupils. It was in the epoch of instructors being independent and at the Centre of pupils larning. The course of study of schools from the1950 ‘s to the1970 à ¢â‚¬Ëœs harmonizing to Matheson, D ( 2008 ) , did non hold a common nucleus course of study and was able to take their ain standards for learning. Schools were able to learn what they decided and how they were traveling to learn. Schooling of the 1950 ‘s and the 1970 ‘s gave power to instructors in the schoolroom. They could take their ain reading stuff, doctrine and the manner they taught the kids. The Thatcher Government and its political orientations and values had crushed the brotherhoods in its chase of merchandising of Britain ‘s National industries and interrupting the spirit of all those that stood behind it. The thought of denationalization was introduced under Thatcher ‘s Conservatives and Education did non get away their implicit in influences, Randle, K argues that ( 2000, pp140 ) ‘The New mangerialsim can be characterised as a manner of direction which emerged in the UK in the early 1980 ‘s and bit by bit distribute throughout the Public Sector. It began with the civil service in the aftermath of the Rayner Scritinities and the Financial Management Initiative ( Metcalf and Richards. 1987 ) and has since been established in local governments, the BBC, the NHS and the Education Sector ‘ . Prior to Thatcher all secondary schools and farther instruction colleges were under the control of Local Educational Authorities, but Thatcher had given all secondary schools the license to go Masterss of their ain fate if they so desired, and enter into the concern universe of instruction. Secondary Schools were now portion of this new universe of denationalization, marketisation and Thatcherism. Kelly, A ( 1994, p48 ) states ; ‘It is possibly deserving observing foremost the commercial imagination that is a characteristic of much of the 1988 Acts back uping certification. We read of the suppliers of instruction, of the ‘delivery ‘ of the course of study, of ‘machinery ‘ for carry throughing this and that, of the ‘users ‘ of the system, of its ‘consumers ‘ , of our rivals and so on ‘ . The 1988 Education Reform Act would turn out to be instrumental in both, the manner in which schools and farther instruction colleges were funded. The National Curriculum was introduced into province instruction in 1988 so the Government could determine the patterned advance of all secondary schools in England. The debut of the National Curriculum conference tabular arraies and SATS were shortly to follow. In countries of the state that still have Grammar Schools, Comprehensive and Secondary Moderns viing against each other, the National Curriculum set up under Thatcher would ever be a stumbling block for the under acting schools that would be at the underside of the conference tabular arraies. With the oncoming of Marketisation and Managerialism of instruction, Secondary Schools like The Community College Whitstable would hold to accommodate to the altering values of instruction. Schools have had to alter the set up of their managerial doctrines and go more in melody with the fundss of their establishment. The direction squad at The Community College Whitstable is set up as a concern with the Managing Director at the top or the Head and the Teachers at the underside in what could be described as a Christmas tree formation. The caput will hold their senior direction squad below her, and 2 Deputy Heads and the main Finance Officer as their closest confidantes. From the instructor at the bottom one will hold to see one degree above before he or she can talk to the Head. Through this concatenation of bid the Head instructor will be able to study and supervise the school and how it performs both financially and academically. For schools such as The Community College Whitstable, pulling a steady flow of pupils twelvemonth on twelvemonth is critical as the pupils represent a fiscal addition. The conference tabular arraies are all of import for possible new pupils and the patterned advance up the conference is paramount. Harmonizing to Ofsted Report ( 2000 ) The Commu nity College Whitstable had underperformed academically in 1997, 98, 99, which show that they was in the bottom five per cent of schools. The Oftsed Reports in 2006 and 2009 have non shown much advancement from the early yearss of the transmutation of the Sir William Nottidge to The Community College Whitstable. The grounds for this can be seen in the unjust disadvantage of the choice policy and competition from other schools in the Kent country. Hill, D ( 2001, p12 ) backs up this statement ; ‘New Labour policy and discourse on instruction, on schooling in peculiar, shows both continuities and differences with Thatcherism. The major continuities are a scope of low public outgo, denationalization, and the care of a selective, specializer and exclusionary instruction system ‘ . The outlooks from instructors to execute, educate and train pupils to go through test has non been greater as instructors public presentation degrees are linked into the school â€Å" mangerialism † . Teachers are bound to the schools with annual reappraisals on their public presentation direction, which are centred on the schools aspiration on accomplishment. Through these public presentation direction reviews instructors are assessed and a annual increase of their wage is paid. The 14-19 docket and the present authorities policies and support have had an impact on all secondary schools, they are no longer happy to allow their pupils travel to the local farther instruction colleges or elsewhere. The policy to maintain pupils past the compulsory age, are apparent at The Community College Whitstable, as the figure of station compulsory pupils have risen each twelvemonth, from 11 in 2000 to 117 in 2009. The chance of maintaining pupils station 16 are seen as a must for The Community College Whitstable. The growing of 6th signifier can be seen as instruction for instructions sake, as the consumption of pupils into 6th signifier can be seen as an unfastened door policy for fiscal addition, Evans, K. ( 2000, p126 ) argues ; ‘Currently, both the FEFC and TEC support theoretical accounts is target driven. If we add in the force per unit areas on schools to make full their sixth signifiers with pupils who will accomplish and, hence, hike their schools standing in the conference tabular arraies, we can see that, at local degree, the construct of partnership in station 16 instruction and preparation market is non based on lovingness and sharing ‘ . As one can measure the debut of womb-to-tomb acquisition is really of import to secondary schools, which no longer sees themselves as merely mandatory instruction but establishments of larning. As each pupil represents money and are costed into the budget for the fiscal twelvemonth it is imperative to prolong the pupil Numberss. Not merely are secondary schools viing with other educational establishments they are besides mercantile establishments for outreach Centres such as Learn Direct. The Community College Whitstable has incorporated the Learn Direct into their substructure, which caters for a broad scope of educational classs, either online or as a bead in Centre. These Centres are cardinal for womb-to-tomb propensity or those that do non desire to come in mainstream instruction. Such enterprises are instrumental in the new managerialism and marketisation of secondary schools such as The Community College Whitstable. In decision Marketisation of schools and Further Education are straight linked to the Margaret Thatcher ‘s Conservative Government of the late 70 ‘s and early 80 ‘s. The extremist shingle up of the national establishments from denationalization, and the interruption up of trade brotherhoods and the planetary economic system have had a immense impact on the instruction system. Despite the alteration in Governments, the on-going conflict for the right instruction system is still being sought after. Secondary schools such as The Community College Whitstable have become concerns in instruction in their ain right and will hold to accommodate and continually alteration with the air current of power. Secondary schools will and make play an of import portion in Lifelong Learning as they are the foundations for all our acquisition.